Before we discuss this specific CC cream, if you're wondering what the difference is between CC creams and BB creams, here's the answer: It's all about marketing language, nothing more. Generally, a BB cream from a U.S. brand is akin to a tinted moisturizer, while a CC cream tends to be more like a liquid foundation. In reality, there is no rhyme or reason behind the product names when companies launch their versions of these products—they can be completely different from what you expect, and we're not quite sure what you should expect because there is no consistency.
We wish IT Cosmetics had left out the irritating and phototoxic citrus oils in the formula so we could have rated this product highly, especially because from an aesthetic perspective, this is one of the more elegant CC creams we've reviewed. Sadly, the problematic ingredients (which include lemon, lime, bergamot, orange, and grapefruit) are a deal-breaker.
It yields sheer to medium coverage and blends in nearly imperceptibly so the skin looks even-toned and flush with moisture. The shade range is decent, with options for light to medium-deep skin tones.
We also love that this product includes broad-spectrum mineral sunscreen and several other skin-beneficial ingredients. But, unfortunately, all the good doesn't outweigh the bad here. The skin-beneficial ingredients are likely just playing catch-up in trying to undo the damage being done by the irritants.
If you're wondering about the touted snail secretion filtrate in the formula, it's included here as a moisturizing ingredient. There is limited research to support the benefits of snail secretion filtrate as a stand-alone ingredient. So, beyond the "ick" factor involved in knowing you're rubbing snail slime on your face, there's no reason to make the sacrifice because it doesn't offer any beauty benefit.
Strengths: Excellent color products, standout foundation and concealer options, impressive highlighters.
Weaknesses: Can be on the pricey side; has a few makeup products with exaggerated anti-aging claims.
IT Cosmetics (the IT stands for “Innovative Technology”) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.
The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great additions to any cosmetic product, but unfortunately, the combination of compact or jar packaging among the formulas that include those helpful ingredients isn’t a good thing.
Air exposure compromises ingredients like antioxidants and peptides, rendering them useless. While that doesn’t affect the quality of the makeup, it is worth noting if you were hoping for an anti-aging edge from IT Cosmetics’ antioxidant-boosted blush or powders.
Of course, IT Cosmetics does have products that are absolutely worth checking out. The line boasts an excellent range of color products, highlighters, foundations and many more worth consideration. As with any line that has a mix of standouts and caveats, shopping using our reviews to guide you is a great way to ensure you’ll at least get your money’s worth, and your skin will be the better for it.
For more information on IT Cosmetics, visit www.itcosmetics.com.
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