This foundation's lightweight liquid texture is perfect for normal to slightly dry or slightly oily skin, and the formula includes several antioxidants and other skin-beneficial ingredients that will help keep skin looking and feeling healthy. Ironically, the antioxidants are paired with an ingredient that delivers oxygen to the skin—so in effect they cancel each other out (more on the oxygen issue below.
The shade range is workable for light to medium deep skin tones, but that's it—lighter to darker skin tones won't find options.
Back to the oxygen contradiction. This foundation delivers oxygen to the skin via an ingredient called perflurodecalin. While there is a study that shows this ingredient improves skin's ability to hold moisture, it also says the results are not conclusive, and it is only one study (International Journal of Cosmetic Science, June 1996). On the other hand, there also are studies showing perflurodecalin can cause free-radical damage and inhibit blood flow. One thing is definite, however, there are no studies showing it can repair wrinkles or prevent them from occurring. And even if bringing more oxygen to skin was a good thing, the antioxidants in this foundation work against the oxygen!
Aside from the dubious oxygen claims, there is a lot to like about this fragrance-free foundation, but it has a one more significant flaw, discussed below.
A larger concern and part of the reason for this foundation's poor rating is the inclusion of the preservative methylisothiazolinone. This preservative is a known irritant whose use in leave-on products is generally not recommended (Sources: Contact Dermatitis, December 2012, pages 334–341, and November 2011, pages 276–285). Because the amount of this preservative appears to be greater than usual, we cannot recommend this foundation despite some strong positives.
Aqua, Glycerin, Glycerth-26, PEG-8, Caprylyl Methicone, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Diethylhexyl Carbonate, Isohexadecane, Dimethicone, Isododecane, Isostearyl Palmitate, Isostearyl Isotearate, Neopentyl Glycol Diheptanoate, Lauryl PEG-9, Polydimethylsiloxane Dimethicone, Polymethyl Methacrylate, Sodium Chloride, Phenoxyethanol, Ethylhexylglycerin, PEG-10 Dimethicone, Tocopheryl Acetate, Polyhydroxystearic Acid, Magnesium Stearate, Panthenol, Silica Dimethyl Silylate, Xanthan Gum, Methylisothiazolinone, Sodium Hyaluronate, Perfluorodecalin, Retinyl Palmitate, Tocopherol, Ascorbyl Palmitate, Hydrolyzed Silk, Hydrolyzed Collagen, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanate, Cholesteryl, Chloride, Steareth-20, N-Hydroxysuccinimide, Chrysin, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Niacinamide, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Juice, Olive Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Glycyrrihiza Glabra (Licorice) Root Extract, Helianthus Annuss (Sunflower) Seed Oil, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Punica Grantum Seed Oil.
Strengths: Excellent color products, standout foundation and concealer options, impressive highlighters.
Weaknesses: Can be on the pricey side; has a few makeup products with exaggerated anti-aging claims.
IT Cosmetics (the IT stands for “Innovative Technology”) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.
The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great additions to any cosmetic product, but unfortunately, the combination of compact or jar packaging among the formulas that include those helpful ingredients isn’t a good thing.
Air exposure compromises ingredients like antioxidants and peptides, rendering them useless. While that doesn’t affect the quality of the makeup, it is worth noting if you were hoping for an anti-aging edge from IT Cosmetics’ antioxidant-boosted blush or powders.
Of course, IT Cosmetics does have products that are absolutely worth checking out. The line boasts an excellent range of color products, highlighters, foundations and many more worth consideration. As with any line that has a mix of standouts and caveats, shopping using our reviews to guide you is a great way to ensure you’ll at least get your money’s worth, and your skin will be the better for it.
For more information on IT Cosmetics, visit www.itcosmetics.com.
The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.
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