Hada Labo TokyoUltimate Anti-Aging Facial Mask
4 masks for $15
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Brand Overview
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Even though Ultimate Anti-Aging Facial Mask promises to treat you to a "one-of-a-kind spa experience," it ends up being an average mask that doesn't bring much to the table when it comes to anti-aging benefits. That wouldn't be a terrible thing if you were in the market for simplicity, but Hado Labo Tokyo's choice to add a potentially irritating preservative to the mix makes for a less-than-ultimate product!

This is a set of four cotton masks; each comes in its own foil packet and is pre-soaked in a serum touted to have the power to restore firmness and smooth fine lines. Although the serum formula steeped into each mask contains hyaluronic acid (more on that in a little bit), there's not much else in the way of beneficial ingredients. It contains a slight dusting of antioxidants and some skin-identical ingredients, but there isn't anything one-of-a-kind or ultimate about that!

Like most of Hada Labo Tokyo's products, this includes the brand's "Super Hyaluronic Acid," a combination of hydrolyzed hyaluronic acid, sodium acetylated hyaluronate, and sodium hyaluronate. While that might sound impressive, on closer inspection, this ingredient blend isn't as special as it seems.

Without a doubt, hyaluronic acid is a beneficial ingredient—able to boost skin's moisture content, reduce inflammation, and help prevent moisture loss (Dermatoendocrinology, 2012). The various forms used by Hada Labo, though, are present in plenty of other skincare products, so this blend isn't proprietary, and, more important, it comes fairly low on the ingredient list, meaning you're not getting a whole lot of it. In fact, there's more of the potentially sensitizing preservative methylisothiazolinone in here than two of the types of hyaluronic acid!

Methylisothiazolinone is particularly problematic in leave-on skincare products such as this one (Anais Brasileiros de Dermatologia, 2014; and Contact Dermatitis, 2012). Even after you remove the physical mask, you are instructed to keep the serum on your skin, which means that the methylisothiazolinone will be sitting on your face for a while, possibly increasing the risk of irritation.

We would have loved it if the Ultimate Anti-Aging Facial Mask had actually been able to live up to its name. Unfortunately, given the near lack of beneficial ingredients (and choice of preservative), there are far better options out there; you'll find them on our list of Best Facial Masks.

  • Contains hyaluronic acid, which can help prevent moisture loss.
  • Lackluster formula doesn't offer a lot in the way of anti-aging benefits.
  • Contains the preservative methylisothiazolinone, which can be a skin sensitizer.
Last Updated:04.27.2015
Jar Packaging:No
Tested on animals:Yes
Community Reviews

This soft cotton mask drenches skin with a full bottle of anti-aging serum (0.7 fl. oz.) to boost hydration, smooth fine lines, and restore firmness and bounce to your skin. A refreshing and relaxing experience for radiant and visibly younger skin.


Water, Butylene Glycol, Glycerin, BHT, Caprylic/Capric Triglyceride, Carbomer, Dipropylene Glycol, Disodium EDTA, Hydrolyzed Collagen (Marine), Hydrolyzed Hyaluronic Acid, Hydrolyzed Soy Protein, Hydroxyethylcellulose, Iodopropynyl Butylcarbamate, Methylisothiazolinone, PEG-20 Sorbitan Isostearate, PPG-10 Methyl Glucose Ether, Sodium Acetylated Hyaluronate, Sodium Chloride, Sodium Hyaluronate, Tocopherol, Triethanolamine.

Brand Overview

Hada Labo Tokyo At-a-Glance

Strengths: Reasonably priced; products are alcohol-free; most products are fragrance-free; a good cleanser for normal to dry skin; most of the products are packaged in containers that will keep their light- and air-sensitive ingredients stable; complete product ingredients are listed on the brand’s website.

Weaknesses: The potentially sensitizing preservative ingredient methylisothiazolinone is used in every product; the brand’s “Super Hyaluronic Acid” is not as impressive or exclusive as claimed; mostly average formulas that don’t offer a lot in the way of anti-aging benefits.

When it comes to skincare, what’s popular can often be as trendy as the fashion styles of any given season. Where French skincare used to be the height of what was once considered by some to be en vogue, beauty editors are now raving about the benefits of products from South Korea and Japan, leading to a rise in interest in East Asian skincare products among North American consumers. So it is that we have Hada Labo Tokyo, a brand that is the first Japanese skincare line to launch at U.S. mass retailers like Target and Ulta.

Hada Labo Tokyo is manufactured by Rohto Pharmaceutical, which got its start as a humble drugstore in Osaka, Japan, back in 1899. Rohto Pharmaceutical is now a major corporation, and owns the Metholatum Company, which is behind such drugstore stalwarts as Oxy and pHisoderm. As for Hada Labo, it’s a relatively recent addition, having only launched as a brand in 2004.

Most skincare lines have a hook, and Hada Labo’s is twofold: First, it claims to operate under the premise of “Perfect and Simple,” meaning it’s free of unnecessary ingredients and additives. Second: It contains a “Super Hyaluronic Acid” blend that is supposed to be proprietary and unique.

While Hada Labo’s products are alcohol-free (which is fantastic), the concept of purity is in the eye of the beholder. If we define “purity” as being free of potentially irritating ingredients, then Hado Labo isn’t as “pure” as the brand would have you believe. Its sole sunscreen contains two potentially irritating fragrance ingredients, and all of Hada Labo Tokyo’s products contain the preservative methylisothiazolinone, which once earned the dubious distinction of being the American Contact Dermatitis Society’s Allergen of the Year. In rinse-off products, such as cleansers and scrubs, that’s not a big deal, but methylisothiazolinone has the potential to be sensitizing if left on skin, and most of Hada Labo’s skincare products are leave-on products.

As for the “Super Hyaluronic Acid,” it’s a combination of hydrolyzed hyaluronic acid, sodium acetylated hyaluronate, and sodium hyaluronate, which are salts of hyaluronic acid. To be clear, these are all great ingredients for skin, but the combination of the three in a skincare product is not a proprietary mix and it does not make the products that contain it unique; these forms of hyaluronic acid are available to just about every skincare brand out there.

As for the products themselves, the standout is a gentle, nondrying cleanser, but the other products’ inclusion of the previously mentioned methylisothiazolinone is a problem. Even without that, many of the formulas are basic, and while basic isn’t always a bad thing, in this case, they’re so lackluster that they don’t live up to their anti-aging claims.

Note: These reviews cover Hada Labo Tokyo products sold at North American retailers such as Target and Ulta. Hada Labo Tokyo has a much more extensive line of products sold outside the United States.

For more information, visit http://www.hadalabotokyo.com.

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