Hada Labo TokyoProtecting Day Lotion SPF 30
1.7 fl. oz. for $18
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Brand Overview
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We're glad to see that Hada Labo has a sunscreen among their skincare offerings for North America, as sun damage is, as the brand states, a cause of early skin aging. While this does well on the sun protection front, unfortunately, Protecting Day Lotion SPF 30 has some drawbacks that keep it from earning a higher rating, as we'll get to in a moment!

First, this does provide reliable broad-spectrum sun protection with an in-part avobenzone sunscreen formula. The lotion texture makes it best for combination to normal skin, as it's not quite emollient enough for those with dry to very dry skin, and might be too emollient for oily skin.

Like most of Hada Labo Tokyo's products, this includes the brand's "Super Hyaluronic Acid," a combination of hydrolyzed hyaluronic acid, sodium acetylated hyaluronate, and sodium hyaluronate. While that certainly might sound impressive, on closer inspection, this ingredient blend isn't as special as it seems.

Without a doubt, hyaluronic acid is a beneficial ingredient—able to boost skin's moisture content, reduce inflammation, and help prevent moisture loss (Dermatoendocrinology, 2012). The various forms used by Hada Labo, though, are present in plenty of other skincare products, so this blend isn't proprietary and, more important, it shows up fairly low on the ingredient list, meaning you're not getting a whole lot of it.

In fact, there's more of the potentially sensitizing preservative methylisothiazolinone in here than two of the types of hyaluronic acid! Methylisothiazolinone is particularly problematic in leave-on skincare products such as this one (Anais Brasileiros de Dermatologia, 2014 and Contact Dermatitis, 2012).

Adding to the problems of this formula is the inclusion of two fragrance ingredients: ethylene brassylate and methyldihydrojasmonate. In smaller amounts and without the presence of the sensitizing methylisothiazolinone, these might not have been as problematic. However, these fragrance ingredients come in at about the middle of the ingredient list, which makes them a problem in terms of their potential to irritate your skin. We should also note that fragrance is listed ahead of two types of hyaluronic acid in this formula, as well as ahead of some of this product's best antioxidants.

You shouldn't have to settle for the combination of potential skin irritants that Protecting Day Lotion SPF 30 contains, and it's for those reasons this earned its lower rating. The good news is you don't have to settle; see our list of Best Moisturizers With Sunscreen for some excellent alternatives!

  • Provides reliable broad-spectrum sun protection.
  • Contains antioxidants that will boost the sunscreen's effectiveness.
  • Contains the fragrance ingredients ethylene brassylate and methyldihydrojasmonate.
  • Contains the preservative methylisothiazolinone, which can be a skin sensitizer.
Last Updated:04.27.2015
Jar Packaging:No
Tested on animals:Yes
Community Reviews

This milky, lightweight formula blends effortlessly into the skin to provide deep hydration with Super Hyaluronic Acid™, while UVA and UVB actives protect against sunburn and early skin aging. Its silky smooth texture and weightless feel provide the perfect layer under makeup for an invisible finish.


Active Ingredients: Avobenzone 3%, Homosalate 12%, Octisalate 5%, Octocrylene 2%, Oxybenzone 3%. Inactive Ingredients: Water, Butylene Glycol, C12-15 Alkyl Benzoate, Dicaprylyl Carbonate, PEG-8 Dimethicone, Glycerin, Octyldodecyl Neopentanoate, PPG-10 Methyl Glucose Ether, Tribehenin, Behenyl Alcohol, BHT, Carbomer, Dipropylene Glycol, Disodium EDTA, Ethylene Brassylate, Ethyl Undecylenate, Glyceryl Stearate SE, Hydrolyzed Hyaluronic Acid, Hydrolyzed Wheat Protein/PVP Crosspolymer, Methyldihydrojasmonate, Methylisothiazolinone, Methyl Undecylenate, Octyldodecanol, PEG-20 Sorbitan Isostearate, Phenoxyethanol, Phytosteryl/Octyldodecyl Lauroyl Glutamate, Retinyl Palmitate [Vitamin A], Silica, Sodium Acetylated Hyaluronate, Sodium Hyaluronate, Sorbitol/Sebacic Acid Copolymer Behenate, Stearyl Alcohol, Tetrahexyldecyl Ascorbate [Vitamin C], Tocopheryl Acetate [Vitamin E], Triethanolamine.

Brand Overview

Hada Labo Tokyo At-a-Glance

Strengths: Reasonably priced; products are alcohol-free; most products are fragrance-free; a good cleanser for normal to dry skin; most of the products are packaged in containers that will keep their light- and air-sensitive ingredients stable; complete product ingredients are listed on the brand’s website.

Weaknesses: The potentially sensitizing preservative ingredient methylisothiazolinone is used in every product; the brand’s “Super Hyaluronic Acid” is not as impressive or exclusive as claimed; mostly average formulas that don’t offer a lot in the way of anti-aging benefits.

When it comes to skincare, what’s popular can often be as trendy as the fashion styles of any given season. Where French skincare used to be the height of what was once considered by some to be en vogue, beauty editors are now raving about the benefits of products from South Korea and Japan, leading to a rise in interest in East Asian skincare products among North American consumers. So it is that we have Hada Labo Tokyo, a brand that is the first Japanese skincare line to launch at U.S. mass retailers like Target and Ulta.

Hada Labo Tokyo is manufactured by Rohto Pharmaceutical, which got its start as a humble drugstore in Osaka, Japan, back in 1899. Rohto Pharmaceutical is now a major corporation, and owns the Metholatum Company, which is behind such drugstore stalwarts as Oxy and pHisoderm. As for Hada Labo, it’s a relatively recent addition, having only launched as a brand in 2004.

Most skincare lines have a hook, and Hada Labo’s is twofold: First, it claims to operate under the premise of “Perfect and Simple,” meaning it’s free of unnecessary ingredients and additives. Second: It contains a “Super Hyaluronic Acid” blend that is supposed to be proprietary and unique.

While Hada Labo’s products are alcohol-free (which is fantastic), the concept of purity is in the eye of the beholder. If we define “purity” as being free of potentially irritating ingredients, then Hado Labo isn’t as “pure” as the brand would have you believe. Its sole sunscreen contains two potentially irritating fragrance ingredients, and all of Hada Labo Tokyo’s products contain the preservative methylisothiazolinone, which once earned the dubious distinction of being the American Contact Dermatitis Society’s Allergen of the Year. In rinse-off products, such as cleansers and scrubs, that’s not a big deal, but methylisothiazolinone has the potential to be sensitizing if left on skin, and most of Hada Labo’s skincare products are leave-on products.

As for the “Super Hyaluronic Acid,” it’s a combination of hydrolyzed hyaluronic acid, sodium acetylated hyaluronate, and sodium hyaluronate, which are salts of hyaluronic acid. To be clear, these are all great ingredients for skin, but the combination of the three in a skincare product is not a proprietary mix and it does not make the products that contain it unique; these forms of hyaluronic acid are available to just about every skincare brand out there.

As for the products themselves, the standout is a gentle, nondrying cleanser, but the other products’ inclusion of the previously mentioned methylisothiazolinone is a problem. Even without that, many of the formulas are basic, and while basic isn’t always a bad thing, in this case, they’re so lackluster that they don’t live up to their anti-aging claims.

Note: These reviews cover Hada Labo Tokyo products sold at North American retailers such as Target and Ulta. Hada Labo Tokyo has a much more extensive line of products sold outside the United States.

For more information, visit http://www.hadalabotokyo.com.

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