Hada Labo TokyoHydrating Facial Cleanser
3.5 fl. oz. for $12
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Hydrating Facial Cleanser is one of Hada Labo Tokyo's standout products, mainly because it does what it says—cleanses skin without drying it out, and with a formula that's great for normal to dry skin that isn't sensitive.

The bulk of this cleanser's ingredients are gentle and won't strip skin of moisture. It has an initially creamy texture that turns into a foam and does a good job of removing dirt, oils, and most types of makeup. Even better is that it is alcohol and fragrance-free (there are quite a number of cleansers out there with added fragrance, which only increases the risk of skin and eye irritation).

This, like all of Hada Labo's other products, contains the preservative methylisothiazolinone, which can be sensitizing when included in leave-on products, although it's fine for all but the most sensitive skin when in rinse-off products—as this one is (Anais Brasileiros de Dermatologia, 2014 and Contact Dermatitis, 2012).

In fact, the only drawback is that Hydrating Facial Cleanser is somewhat pricey considering its size. Otherwise, it's a great cleanser—and the best of Hada Labo Tokyo's offerings!

  • Ingredients include gentle yet effective cleansing agents.
  • Fragrance-free.
  • A bit pricey for its size.
Last Updated:04.27.2015
Jar Packaging:No
Tested on animals:Yes
Community Reviews

Skin-cushioning foaming cleanser, washes away dirt, oil and impurities from skin while protecting and locking in essential moisture. Skin is left feeling refreshed, silky-smooth and healthy looking.


Sodium Cocoyl Glycinate, Glycerin, Cocamidopropyl Betaine, Butylene Glycol, Potassium Cocoyl Glycinate, Hydroxypropyl Starch Phosphate, Decyl Glucoside, PEG-400, Water, Sodium Lauroyl Aspartate, BHT, Citric Acid, Disodium EDTA, Glyceryl Stearate SE, Hydroxypropyl Methylcellulose, Hydroxypropyltrimonium Hyaluronate, Lauric Acid, Methylisothiazolinone, Mica, PEG-32, Phenoxyethanol, Polyquaternium-7, Polyquaternium-52, Sodium Acetylated Hyaluronate, Sodium Stearoyl Glutamate, Stearic Acid, Titanium Dioxide.

Brand Overview

Hada Labo Tokyo At-a-Glance

Strengths: Reasonably priced; products are alcohol-free; most products are fragrance-free; a good cleanser for normal to dry skin; most of the products are packaged in containers that will keep their light- and air-sensitive ingredients stable; complete product ingredients are listed on the brand’s website.

Weaknesses: The potentially sensitizing preservative ingredient methylisothiazolinone is used in every product; the brand’s “Super Hyaluronic Acid” is not as impressive or exclusive as claimed; mostly average formulas that don’t offer a lot in the way of anti-aging benefits.

When it comes to skincare, what’s popular can often be as trendy as the fashion styles of any given season. Where French skincare used to be the height of what was once considered by some to be en vogue, beauty editors are now raving about the benefits of products from South Korea and Japan, leading to a rise in interest in East Asian skincare products among North American consumers. So it is that we have Hada Labo Tokyo, a brand that is the first Japanese skincare line to launch at U.S. mass retailers like Target and Ulta.

Hada Labo Tokyo is manufactured by Rohto Pharmaceutical, which got its start as a humble drugstore in Osaka, Japan, back in 1899. Rohto Pharmaceutical is now a major corporation, and owns the Metholatum Company, which is behind such drugstore stalwarts as Oxy and pHisoderm. As for Hada Labo, it’s a relatively recent addition, having only launched as a brand in 2004.

Most skincare lines have a hook, and Hada Labo’s is twofold: First, it claims to operate under the premise of “Perfect and Simple,” meaning it’s free of unnecessary ingredients and additives. Second: It contains a “Super Hyaluronic Acid” blend that is supposed to be proprietary and unique.

While Hada Labo’s products are alcohol-free (which is fantastic), the concept of purity is in the eye of the beholder. If we define “purity” as being free of potentially irritating ingredients, then Hado Labo isn’t as “pure” as the brand would have you believe. Its sole sunscreen contains two potentially irritating fragrance ingredients, and all of Hada Labo Tokyo’s products contain the preservative methylisothiazolinone, which once earned the dubious distinction of being the American Contact Dermatitis Society’s Allergen of the Year. In rinse-off products, such as cleansers and scrubs, that’s not a big deal, but methylisothiazolinone has the potential to be sensitizing if left on skin, and most of Hada Labo’s skincare products are leave-on products.

As for the “Super Hyaluronic Acid,” it’s a combination of hydrolyzed hyaluronic acid, sodium acetylated hyaluronate, and sodium hyaluronate, which are salts of hyaluronic acid. To be clear, these are all great ingredients for skin, but the combination of the three in a skincare product is not a proprietary mix and it does not make the products that contain it unique; these forms of hyaluronic acid are available to just about every skincare brand out there.

As for the products themselves, the standout is a gentle, nondrying cleanser, but the other products’ inclusion of the previously mentioned methylisothiazolinone is a problem. Even without that, many of the formulas are basic, and while basic isn’t always a bad thing, in this case, they’re so lackluster that they don’t live up to their anti-aging claims.

Note: These reviews cover Hada Labo Tokyo products sold at North American retailers such as Target and Ulta. Hada Labo Tokyo has a much more extensive line of products sold outside the United States.

For more information, visit http://www.hadalabotokyo.com.

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