If you’re familiar with the brand GlamGlow, you likely know they rely heavily on the perception of being a “Hollywood Secret” and a must-have product line for celebrities. Brightmud Eye Treatment continues this brand’s rollout of too-good-to-be-true products, and the marketing claims are, not surprisingly, over the top. With trade ingredients names such as, Juvelane, Tapwipe (yes, it's really called "Tapwipe"), Cyclicpeptide and Nitroffeine, we weren’t sure if we were reading an ingredient list or a passage from an undiscovered Dr. Seuss book!
Brightmud Eye Treatment promises to brighten, minimize puffiness, dark circles, and reduce fine lines. You open up one “ChromeCell”, scoop out the dab of product and tap on the mask (yes, it’s a mask for your eye area). After an “instant three minutes” pass, you wipe it away and, presumably, 10 years go with it. Sounds wonderful, but what’s the truth behind GlamGlow’s razzle dazzle?
The ingredient list reveals that this is mostly film-formers (think hairspray-like ingredients) and emollients—it’s the film formers that do the majority of the work here, as they provide an initial smoothing/tightening sensation. However, such high amounts of film-forming agents pose a risk of irritation, especially when used in a product for the eye area. The wiping motion required to remove it isn’t good for the delicate eye area, and this can increase the likelihood of getting the product into your eyes.
Caffeine is included, and called out for its brightening and de-puffing results. Caffeine doesn’t have a brightening effect, nor does research demonstrate it is a reliable solution to reduce the appearance of puffy eyes. However, caffeine does have a constricting effect on skin, which can help reduce redness (as well as a giving skin a tightened sensation). The downside is you need a high concentration of caffeine to produce these results, and caffeine can irritate skin at such levels. This is a moot point anyway, as there isn’t much present in Brightmud Eye Treatment.
The preservative system, comprised of alcohol and phenoxyethanol, makes an appearance halfway through the ingredient list. Phenoxyethanol is limited to usage levels of 1% or less in a skin-care formula, so you’re not getting much of the good stuff that follows.
The Bottom Line: Brightmud lacks ingredients proven in published research to eliminate puffiness, dark circles or signs of aging around the eye area, and the tightening sensation is purely the result of allowing its hairspray-like film formers to dry on skin. If that weren’t enough to make you think twice, this eye mask carries the warning of not allowing it to fully dry on skin (you are supposed to wash it off immediately if that occurs). Rather than waste your money on this potentially irritating product, you can accomplish a similar result by experimenting with a highlighter and concealer around the undereye area—and for serious puffiness related to aging (not allergies, for example) cosmetic surgery is the only solution.
Claims: BRIGHTMUD™ Single-Use Sealed Chrome Cells with NEW TAPWipe™ Bioactive, Natural Liquid-Gas Plasma Technology. The World's First TAP ON + WIPE OFF Reverse Action Under Eye & Orbital Eye Treatment. Designed for Instant 3-Minute Results. For Men & Women of All Ages & All Skin Types. BRIGHTMUD™ for your New Super Bright Sexy Eyes. Welcome to GLAM-LAND™ and the World of GLAMGLOW.
Water, Glycerin, Glyceryl Acrylate, Acrylic Acid Copolymer, Propylene Glycol, Dimethicone, Siloxanetriol Alginate, Caffeine, Butylene Glycol, Carbomer, Biosaccharide Gum-1, Benonite, Phenoxyethanol, Ethylhexyglycerin, Alcohol, Lecithin, Ectoin, Cyclopeptide-5, Sodium Hydroxide, Iiex Paraguariensis Leaf Powder, Xanthan Gum, Sorbitol, Dihydroxymethylchromone, Ectoin, Troxerutin, Camellia Sinensis Leaf Powder, Theobroma Cacao, Fruit Powder, Paullina Cupana Seed Powder, Coffea Arabica Leaf, llex Guayusa Leaf Extract, Coffee Bean Powder, Sigesbeckia Orientalis Extract.
Strengths: None, unfortunately. Well, their packaging is pretty.
Weaknesses: Despite the hype, GlamGlow does not have exceptional, or even mediocre, products worth considering. Their primary two masks are overpriced and offer a mix of ordinary clays, potent fragrance and irritating plant extracts with a few beneficial antioxidants present but they are rendered useless because of the jar packaging.
Created by the husband-and-wife team of Glenn and Shannon Dellimore, the Hollywood, California-based GlamGlow line consists of several masks and cleansers. Their marketing claims may have you thinking these masks are revolutionary skin-care treatments but they are not—not even slightly. GlamGlow also claims their masks are sought out by actors and celebrities for their ability to "tighten skin and shrink pores". The celebrity allure is a good one, as most of us want to know what the stars use to get or stay gorgeous, but celebrity cache alone isn't a great reason to try any product. A lot of celebrities do things that aren't good for them, like smoke, tan, or drink too much, and they make skin care and cosmetic surgery mistakes too.
But back to the masks. The GlamGlow masks contain fragrant essential oils, irritating plant extracts and ordinary clays (despite being named "French clay", in the world of skin-care formulation, clay is just clay and being from France is as special as a French fry is to a potato).
The reality behind the ingredients used in the GlamGlow line is much less interesting than the story would lead you to believe. Aside from the mix of clay and fragrance, their "hero ingredient" is the trade-named ingredient called "Teoxi", which is just green-tea extract. While green-tea extract is an excellent antioxidant, isn’t capable of the the skin perfecting, Benjamin Button-age-reversing results promised. As the body's largest organ, your skin is far too complex to have its anti-aging needs met by one antioxidant, however good it may be. But even if green-tea extract were as amazing as GlamGlow asserts, it won’t remain stable in the jar packaging the company chose for their masks.
Aside from "Teoxi", GlamGlow uses trade names instead of using the actual ingredient name in their marketing claims, on both the box and their website. You may think "Teoxi" sounds impressive, but you're only getting standard ingredients—their use of trade names simply makes the formula seem more intriguing than it really is. For example, their "Bio-Life-Cell-Science" technology claims to be an "Advanced Scientific Skincare" blend, but in reality it's just a mix of eucalyptus, peppermint, comfrey, ivy, marigold and other standard plant extracts. It would take some advanced scientific Photoshopping to get anti-wrinkle/anti-blemish results from this cast of ordinary problematic ingredients!
If you're interested in a clay mask for absorbing excess oil or helping clogged pores, there are many alternatives which easily beat GlamGlow for a fraction of the cost. There is nothing unique about the masks this line sells.
GlamGlow also makes exfoliating claims, but these don't live up to their promise for reasons discussed in each mask's reviews. You are better off using a soft washcloth with your cleanser for physical exfoliation—you will get virtually identical results and save your skin the irritation (plus spare your bank account the wasted money). If brighter, more even-toned skin is your goal, consider any of the well-formulated AHA/BHA exfoliants recommended in the Best Products section.
In the end, despite lots of hype, GlamGlow is a disappointment that isn't worth the expense and puts your skin at risk of irritation. If only a fraction of the marketing efforts behind the brand were put into formulating their products, they might have ended up with products truly deserving of celebrity accolades!
For more information about GlamGlow, email at email@example.com or visit www.glamglowmud.com (there is no available phone number).
Note: As of January 2015, GlamGlow has been acquired by Estee Lauder.
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