Before we get down to how this lipstick performs, we have to address at least a few of the claims Armani makes about it. Billed as the "first ever" CC lipstick, the company claims Rouge Ecstasy heralds the start of a "new era in lipstick" (seriously!?). The "CC" in this case stands for "color and care," and when you start reading more of Armani's description, you realize that what they're talking about could apply to any lipstick with the same qualities, of which there are many. Not exactly revolutionary, is it?
The claims are far more ecstatic than the product itself. This is just a good cream lipstick; it glides across the lips and has full-impact color, meaning you get a lot in only one or two swipes. It feels very comfortable and moisturizing while it's on, and has good staying power for a moisturizing formula (though it's certainly not long-lasting). The finish is semi-matte and attractive, and there are more than 30 shades available—so there's a color for just about everyone!
The only two drawbacks are that this is quite expensive for what's basically just a moisturizing lipstick, and that it contains a small amount of fragrance, which you can smell and taste while you're wearing it. If you're up for checking this one out, it's definitely worth a peek, but know that you don't have to spend this much for a good creamy lipstick!
Giorgio Armani At-A-Glance
Strengths: Outstanding foundations; superb powder textures; a brilliant shimmer fluid; perfect bronzers; some excellent lip color options; a neutral palette makes this line a must-see.
Weaknesses: Expensive; the skincare is underwhelming, especially given the cost (though the claims sound good!); some of the SPF-rated products do not supply adequate broad spectrum protection; most of the mascaras aren't as impressive as they should be.
Italian fashion designer Giorgio Armani is credited with giving tailored elegance, power, and sex appeal to standbys like men's suits, and turning Hollywood's A-list stars into fashion icons as they parade through countless award ceremonies adorned in his simple yet elegant creations. According to Armani, "Elegance doesn't mean being noticed, it means being remembered." That statement has been parlayed into the designer's makeup collection, where the products are replete with the textures, colors, and flawless application that assure your natural beauty will be memorable rather than masked.
Because Armani has always been passionate about textures, it's no surprise that his makeup (which is the main reason to check out this line) presents an impressive collection that features some of the smoothest, lightest textures you're likely to find. From foundations to powders, eyeshadows, and mascaras—even pencils—the makeup selection includes some truly stellar products. According to the brochure for Armani's makeup, the supreme textures and silky application are the result of Micro-fil technology. This supposedly allows for a precise blending and layering of select ingredients, offering a heightened sense of color that fits like a second skin.
Regardless of how that technology is labeled, almost all of the makeup contains standard silicone polymers along with ordinary ingredients like nylon-12. Of course, many cosmetics companies have their equivalent version of Micro-fil, but Armani seems to have taken it one step further, though not always toward desired results. For example, the eyeshadows, while very smooth and easy to blend, aren't much for intensity, a point the counter personnel made clear.
There are a few other instances where the pricey products aren't all they're made out to be, but this is the world of cosmetics, and although the fantasy is for every product to be perfect, that's hardly ever the reality. Still, there are many compelling reasons to explore this collection. Although not fully distributed across the United States, it has a presence in most major cities and the products may be purchased on Armani's Web site. Makeup is where it's at for Giorgio Armani's cosmetics line. The skin care was a blatant, exceedingly overpriced afterthought and is not worth considering.
For more information about Giorgio Armani, owned by L'Oreal, call (877) ARMANI-3 or visit www.giorgioarmanibeauty-usa.com.
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