Estee LauderPure Color EyeShadow
0 fl. oz. for $22
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Pure Color EyeShadow is remarkable. It has an enviable silkiness and ultra-smooth texture that meshes with skin rather than looking like powder sitting on top of it. Lauder reformulated this already excellent powder eyeshadow in late 2010 and the latest version is indeed better, though only incrementally so.

You'll find the biggest difference is color payoff (it's stronger) and that each shade's finish is more distinctive. The shades labeled matte are almost matte (there's just a hint of shine), those labeled Satin have soft shine (OK for wrinkled areas when applied sparingly), those labeled Shimmer have strong shine, and those labeled Metallic are glittery and the trickiest to work with (plus the glitter tends to flake).

The best shades are Chocolate Bliss, Wild Truffle, Lavish Mink, Provocative Plum, Sandbar Beige, Mischievous Mulberry, Summer Linen, and Wild Sable.

Each shade is packaged in a flat compact that includes a built-in mirror and throwaway sponge-tip applicator (the applicator should be tossed in favor of full-sized eyeshadow brushes).

Last Updated:03.16.2015
Jar Packaging:No
Tested on animals:Yes
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Estee Lauder At-A-Glance

The history of Estee Lauder goes back to 1946, when the woman who created the brand (and for whom it is named) began selling creams and lotions made by her chemist uncle. From its humble beginnings, Estee Lauder has grown to become a multibillion-dollar company whose products are sold all over the world and advertised in just about every fashion and women's lifestyle magazine available.

The biggest compliment we can pay to the venerable Estee Lauder line is that their moisturizers and serums can largely be described as state-of-the-art. Though fragrance is often intrusive, but when it comes to formulary excellence culminating in products that give skin what it needs to function optimally, they are tough to beat.

When it comes to makeup, by and large the brand also exceeds expectations. Though there are some under-performing products (you can read more about them in our individual reviews), Lauder has a number of excellent options, most notably its lip colors.

For more information about Estee Lauder, call (877) 311-3883 or visit www.esteelauder.com.

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