e.l.f. CosmeticsStudio Pigment Eyeshadow
0 fl. oz. for $3
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This loose-powder eyeshadow is a complete mess to work with. The colors go on very sheer, which is ironic given that “pigment” is part of the name. It’s nearly impossible to prevent the loose-powder formula from dripping onto the skin below the eyes during application. The shade selection has a couple neutral options, but is based mainly around jewel tones with a metallic finish. When we tried to build up color it was difficult to achieve rich pigmentation. This loose eyeshadow really isn’t worth the trouble over countless pressed eyeshadows.

  • None.
  • Loose-powder formula = messy application.
  • Difficult to build color intensity and blend.
  • Colors go on far more sheer than you’d expect from the product’s name.
  • Metallic finish accentuates wrinkles.
Last Updated:12.30.2013
Jar Packaging:No
Tested on animals:No
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Brand Overview

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

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