e.l.f. CosmeticsStudio Eyeshadow
0 fl. oz. for $3
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Elf’s powder eyeshadows typically are packaged in palettes with anywhere from four to four dozen shades! Their eyeshadows have three basic finishes: frost, sparkle, and satin. Regrettably, they all have a dry texture that requires a lot of patience to apply if you don’t want it to flake or look uneven. On balance, the satin shades perform best because they have the most color payoff and minimal flaking. The sparkly shades contain large flecks of shine that inevitably will end up all over your face. The shades run the absolute gamut, from soft nudes to bold brights, but for every good shade, there are two to avoid. Given the bargain price and the bevy of bright colors, this is a fun option for young girls, but it’s probably not for women who want a classic or elegant finish.

Last Updated:12.30.2013
Jar Packaging:No
Tested on animals:No
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e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

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