e.l.f. CosmeticsEssential Lipstick
0 fl. oz. for $1
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This lipstick has a satiny smooth texture that glides across lips and feels moisturizing. The deeply pigmented shades offer several attractive options, each of which has a slightly shiny finish. Ignore the claims that this is a long-wear formula because it isn’t, but it at least leaves a stain of color behind so your lips don’t look totally bare once it wears off. If you tend to have issues with lipstick feathering into fine lines around your mouth, this isn’t the lipstick for you. Otherwise, this is a good, budget-friendly option.

  • Satiny smooth texture glides across lips.
  • Moisturizing feel.
  • Deeply pigmented, attractive shades.
  • Leaves a stain of color, even after it wears off.
  • Not a long-wearing formula as claimed.
  • Feathers into fine lines around the mouth.
Last Updated:12.27.2013
Jar Packaging:No
Tested on animals:No
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e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

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