e.l.f. CosmeticsEssential Lip Stain
0 fl. oz. for $2
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Essential Lip Stain has a felt-tip marker–style applicator that comes to a fine point to allow precise control. The major issue is getting the actual liquid formula to come out of the applicator so you can apply it to your lips! It takes several applications to get the color to fully cover your lips, and even then it can look streaky if you’re not careful.

You can ignore the claims about this containing “Vitamin E to hydrate and moisturize lips” because it isn’t present in a high enough concentration to offer much benefit. Plus, the formula doesn’t leave your lips feeling moisturized, so you’ll likely still want to follow up with a lip balm.

On the plus side, and true to claim, the color really does last for hours without smudging and, although the shade range isn’t expansive, there are some attractive shades. Still, that’s not enough to warrant our seal of approval, especially given the difficult, uneven application.

  • Smudge-proof color really does last for hours.
  • Attractive shades.
  • Felt-tip marker–style applicator comes to a fine point to allow precise control.
  • Difficult to get the liquid formula to come out of the applicator.
  • Takes several applications to get even color, and even then it can look streaky.
  • Despite claims, this will not leave your lips feeling moisturized.
Last Updated:12.27.2013
Jar Packaging:No
Tested on animals:No
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Brand Overview

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

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