e.l.f. CosmeticsHydrating Cleanser
4.2 fl. oz. for $7
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Brand Overview
Expert Reviews

This facial cleanser mixes gentle cleansing and lather agents with lightweight hydrating ingredients to create a refreshing, easy-to-use water soluble formula suitable for all skin types.

Hydrating Cleanser is fragrance-free and should be a fine option for extra-sensitive or rosacea-affected skin, and not the least bit worrisome for acne-prone skin, though if your skin is also quite oily you may find this doesn’t cleanse as thoroughly as you might prefer.

In terms of makeup removal, this does a good job, though can falter a bit with some long-wearing or water-resistant formulas.  The size is on the smaller side, but not drastically so. Perhaps if this takes off e.l.f. will offer a larger size.

  • Pros:
  • Gentle, effective water soluble formula.
  • Fragrance-free, non-drying formula has wide appeal.
  • Easily removes most types of makeup.
  • Leaves skin smooth, soft, refreshed.


  • Not adept at removing long-wearing or waterproof makeup.
Last Updated:01.28.2015
Jar Packaging:No
Tested on animals:No
Community Reviews

Nothing harsh here! This gentle cleanser leaves your face refreshed while it cleans and moisturizes.


Water (Aqua), Decyl Glucoside, Lauryl Glucoside, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, PEG-120 Methyl Glucose Dioleate, Cocamide MEA, Xanthan Gum, Glycereth-7, Disodium EDTA, Citric Acid, Glycol Stearate, DMDM Hydantoin, Iodopropynyl Butylcarbamate.

Brand Overview

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.

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