CoverGirl & Olay Simply Ageless Foundation SPF 22 is supposed to combine the benefits of Olay Regenerist Serum in a foundation with sunscreen. The claim is that it can stay suspended above wrinkles, covering them evenly without seeping into lines and not clogging pores. Well, don't count on it. The only two redeeming qualities of this foundation are (1) the spokesperson is Ellen DeGeneres (though clearly she's being paid a lot of money for this endorsement, and we doubt that she could possibly believe this product has any merit) and (2) the sponge that's included in the packaging is good for blending. Seriously, that's it, it's all downhill from there. This cream foundation blended with Olay Regenerist serum is all gimmick and hype. The creamy texture is difficult to blend, even with the included sponge, feels greasy on the skin, and sets easily into lines and wrinkles, leaving your face with a heavy and cakey made-up look. CoverGirl & Olay Simply Ageless Foundation SPF 22 isn't recommended for any skin type.
Infused with Olay Regenerist Serum and SPF 22, Simply Ageless Foundation stays suspended over fine lines and wrinkles, unlike the leading anti-aging department store foundation that can gather in wrinkles and make skin look older. Clinically shown to provide significant improvement in skin condition in just four weeks.
Active: Titanium Dioxide (4.9%), Other: Water, Cyclopentasiloxane, Talc, Butylene Glycol, Niacinamide, Euphorbia Cerifera Wax (Candelilla), Isotridecyl Isononanoate, Ozokerite, Acetyl Glucosamine, Silica, PEG-9 Polydimethylsiloxyethyl Dimethicone, Sorbitan Isostearate, Tocopheryl Acetate, Dimethicone, Methicone, Panthenol, Methylparaben, Propylparaben, Disodium EDTA, Disodium Stearoyl Glutamate, Stearic Acid, Dimethicone/Methicone Copolymer, Aluminum Hydroxide, May Contain: Iron Oxides, May Contain: Titanium Dioxide
Strengths: Inexpensive and widely available; a hugely improved selection of foundations, several with reliable sunscreen; good concealers; enviable pressed powders; some fantastic Lash Blast mascaras; mostly great eyelining options; a vast selection of lip color options, from the long-wearing Outlast to sheer lip glosses to the wholly impressive Lip Perfection lipstick; several great options in the Queen Collection.
Weaknesses: The older foundations are seriously lacking; the newer Advanced Radiance foundation has great texture but disappointing SPF rating; powder blush and eyeshadows; terrible makeup brushes; all of the "Clean" products contain irritating ingredients.
Since 1961, CoverGirl has been slowly building a portfolio of cosmetics that today is about as all-encompassing as a makeup line can be. Originating from the same "medicated" ingredients found in Noxzema Skin Cream (which was never medicated in the least, but seriously irritating for skin), the debut products are still available, albeit with slight modifications. The good news is that for the past several years CoverGirl has consistently updated their line with some very impressive products, especially their foundations, concealers, and vastly improved pressed powders. They also offer some excellent eye and lip pencils, lipsticks and lip gloss, and one of the all-time best long-wearing lip paints, Outlast.
What's puzzling is that although many of CoverGirl's latest products are progressive, they tend to hang on to the lackluster-to-poor options, including abysmal powder blush and eyeshadows and their long-standing, very irritating Clean Makeup. These items may be part of CoverGirl's humble beginnings, but you certainly don't see parent company Proctor & Gamble adding eucalyptus oil and menthol to their Olay products or to products of any of the other cosmetics companies they own. If those ingredients were so important, why not use them everywhere? Needless to say, the great products outnumber the disappointments, and the prices make it easy for those on a budget to be beautiful and enjoy some state-of-the-art products, provided they shop wisely.
CoverGirl's Web site is extremely easy to navigate, and presents a wealth of product information, along with practical (if somewhat cutesy) tips and tricks for successful makeup application and for finding the shades that work best for you. CoverGirl's consumer relations department is consistently helpful if you have any questions or concerns. For example, if one of your favorite items was discontinued, you might want to know what replaced it, and they will let you know. Such service and customer concern is yet another powerful reason to believe CoverGirl really has its (class) act together.
For more information about CoverGirl, owned by Coty, call (800) 426-8374 or visit the Web site at www.covergirl.com.
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