Plumpify blastPro by Lashblast Mascara by CoverGirl has a large, "double action brush" that's said to plump lashes to 50 times their volume. Such results make good marketing copy but don't come true in actual use. Still, this mascara does add slight thickness (volume) and a lot of length plus separation to define lashes in a more dramatic, slightly uplifted fashion. Its large brush and formula that takes longer than usual to set are what held it back from earning a higher rating.
The large brush has a helix-like design outfitted with long rubber bristles, and the bristle alignment allows an even, clump-free deposit of mascara. Successive coats refused to clump or make lashes look gunked-up, but there's a tradeoff: Due to the overall size of the brush and length of the bristles, it's tricky to avoid getting mascara "dots" on the upper eyelid area. With practice, you can minimize this risk, so just keep in mind this mascara has a steeper learning curve than many others.
Another issue is that its formula takes longer than usual to set, which increases the risk that you'll see some smearing—unless you can minimize how often you blink for the first few minutes after this is swept on. Once dry, this does wear well throughout the day and is easy to remove with a water-soluble cleanser. Note, however, that being caught in a light rain or having a good cry will make this mascara run (practically sprint) immediately!
CoverGirl's Plumpify blastPro by Lashblast Mascara impresses with its swift, clean application that lengthens, defines, separates, and lifts lashes. It doesn't add the prodigious volume the claims promise, but you can get some thickness. If the formula didn't present the issues it does, this would've rated higher even with the steeper learning curve that comes with this product's larger brush and its longer rubber bristles. You can get results that are almost as dramatic (without this mascara's drawbacks) by opting for CoverGirl's original LashBlast Volume Mascara (orange tube) instead.
Strengths: Inexpensive and widely available; a hugely improved selection of foundations, several with reliable sunscreen; good concealers; enviable pressed powders; some fantastic Lash Blast mascaras; mostly great eyelining options; a vast selection of lip color options, from the long-wearing Outlast to sheer lip glosses to the wholly impressive Lip Perfection lipstick; several great options in the Queen Collection.
Weaknesses: The older foundations are seriously lacking; the newer Advanced Radiance foundation has great texture but disappointing SPF rating; powder blush and eyeshadows; terrible makeup brushes; all of the "Clean" products contain irritating ingredients.
Since 1961, CoverGirl has been slowly building a portfolio of cosmetics that today is about as all-encompassing as a makeup line can be. Originating from the same "medicated" ingredients found in Noxzema Skin Cream (which was never medicated in the least, but seriously irritating for skin), the debut products are still available, albeit with slight modifications. The good news is that for the past several years CoverGirl has consistently updated their line with some very impressive products, especially their foundations, concealers, and vastly improved pressed powders. They also offer some excellent eye and lip pencils, lipsticks and lip gloss, and one of the all-time best long-wearing lip paints, Outlast.
What's puzzling is that although many of CoverGirl's latest products are progressive, they tend to hang on to the lackluster-to-poor options, including abysmal powder blush and eyeshadows and their long-standing, very irritating Clean Makeup. These items may be part of CoverGirl's humble beginnings, but you certainly don't see parent company Proctor & Gamble adding eucalyptus oil and menthol to their Olay products or to products of any of the other cosmetics companies they own. If those ingredients were so important, why not use them everywhere? Needless to say, the great products outnumber the disappointments, and the prices make it easy for those on a budget to be beautiful and enjoy some state-of-the-art products, provided they shop wisely.
CoverGirl's Web site is extremely easy to navigate, and presents a wealth of product information, along with practical (if somewhat cutesy) tips and tricks for successful makeup application and for finding the shades that work best for you. CoverGirl's consumer relations department is consistently helpful if you have any questions or concerns. For example, if one of your favorite items was discontinued, you might want to know what replaced it, and they will let you know. Such service and customer concern is yet another powerful reason to believe CoverGirl really has its (class) act together.
For more information about CoverGirl, owned by Coty, call (800) 426-8374 or visit the Web site at www.covergirl.com.
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