Advanced Radiance Age-Defying Liquid Makeup SPF 10 gets its sunscreen rating partially from titanium dioxide, so it’s sad that the SPF number is too low to rely on for daytime protection. Even more disturbing is Cover Girl’s “restores youthful appearance” claims, which would have resonated better with an SPF 15 sunscreen. There is no question you’ll be impressed with the airy-yet-creamy texture of this smooth-blending foundation. It blends on easily, providing sheer to light coverage and a radiant finish that enlivens the skin’s appearance. Despite the creamy feel, this isn’t the best formula for someone with dry skin because the base of silicone and glycerin combined with talc won’t be enough to make dryness look or feel better. However, this is an option if you pair it with a moisturizing sunscreen rated SPF 15 or higher. Cover Girl’s selection of 10 shades is mostly impressive and includes choices for fair to dark (but not very dark) skin tones.
The following shades are best avoided due to overtones of peach, pink, and red: Natural Ivory (which has enough pink to qualify as a blush), Classic Beige, Natural Beige, and Creamy Beige. This foundation does contain the Olay ingredients (remember, Cover Girl and Olay are owned by Procter & Gamble) niacinamide and palmitoyl pentapeptide-4, which is a nice touch, but what a shame the SPF rating falls short of the desired SPF 15.
Active: Titanium Dioxide (5%), Octinoxate (2%), Other: Cyclopentasiloxane, Water/Eau, Glycerin, Dimethicone Crosspolymer, Sodium Chloride, Niacinamide, Diethylhexyl Carbonate, Talc, PEG/PPG-18/18 Dimethicone, Dimethicone Panthenol, Tocopheryl Acetate, Methicone, Aluminum Hydroxide, Benzyl Alcohol, Ethylparaben, Allantoin, PEG-10, Dimethicone Crosspolymer, Methylparaben, Disodium EDTA, Propylparaben, Fragrance/Parfum, Camellia Sinensis Leaf Extract, Palmitoyl Pentapeptide-4, PEG-100 Stearate, Titanium Dioxide, Iron Oxides
Strengths: Inexpensive and widely available; a hugely improved selection of foundations, several with reliable sunscreen; good concealers; enviable pressed powders; some fantastic Lash Blast mascaras; mostly great eyelining options; a vast selection of lip color options, from the long-wearing Outlast to sheer lip glosses to the wholly impressive Lip Perfection lipstick; several great options in the Queen Collection.
Weaknesses: The older foundations are seriously lacking; the newer Advanced Radiance foundation has great texture but disappointing SPF rating; powder blush and eyeshadows; terrible makeup brushes; all of the "Clean" products contain irritating ingredients.
Since 1961, CoverGirl has been slowly building a portfolio of cosmetics that today is about as all-encompassing as a makeup line can be. Originating from the same "medicated" ingredients found in Noxzema Skin Cream (which was never medicated in the least, but seriously irritating for skin), the debut products are still available, albeit with slight modifications. The good news is that for the past several years CoverGirl has consistently updated their line with some very impressive products, especially their foundations, concealers, and vastly improved pressed powders. They also offer some excellent eye and lip pencils, lipsticks and lip gloss, and one of the all-time best long-wearing lip paints, Outlast.
What's puzzling is that although many of CoverGirl's latest products are progressive, they tend to hang on to the lackluster-to-poor options, including abysmal powder blush and eyeshadows and their long-standing, very irritating Clean Makeup. These items may be part of CoverGirl's humble beginnings, but you certainly don't see parent company Proctor & Gamble adding eucalyptus oil and menthol to their Olay products or to products of any of the other cosmetics companies they own. If those ingredients were so important, why not use them everywhere? Needless to say, the great products outnumber the disappointments, and the prices make it easy for those on a budget to be beautiful and enjoy some state-of-the-art products, provided they shop wisely.
CoverGirl's Web site is extremely easy to navigate, and presents a wealth of product information, along with practical (if somewhat cutesy) tips and tricks for successful makeup application and for finding the shades that work best for you. CoverGirl's consumer relations department is consistently helpful if you have any questions or concerns. For example, if one of your favorite items was discontinued, you might want to know what replaced it, and they will let you know. Such service and customer concern is yet another powerful reason to believe CoverGirl really has its (class) act together.
For more information about CoverGirl, owned by Coty, call (800) 426-8374 or visit the Web site at www.covergirl.com.
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