This is the Cover FX foundation that put this company on the map, so to speak—but is it worth your attention? Unfortunately it's a bad choice if you have blemish-prone skin; the waxes and emollients it contains can contribute to clogged pores (labeling this foundation non-comedogenic is an extreme example of how misused this term has become).
More akin to grease paint than traditional foundation, this thick cream compact foundation drags if you apply it over bare skin. Application improves when you moisturize your skin beforehand, and this has a moist finish that absolutely must be set with powder (which adds to its already-thick appearance). The only reason to consider this heavy-duty foundation is if you need major coverage, such as for birthmarks, melasma, persistent redness, or flat facial scars. Although it looks more natural on skin than some other full-coverage foundations (such as original Dermablend), it still is not natural by anyone’s definition—you will absolutely look like you’re wearing foundation.
Part of what keeps this foundation from looking better on skin is the shocking number of poor shades. There are more than 40 shades available, which is certainly a lot of options, but the number of workable shades is considerably less. The following shades are not recommended because they are overtly peach, orange, copper, pink, or rose: B15 Honey Ginger, B25 Warm Walnut, B45 Burnished Mahogany (may be OK for some Native American or Polynesian skin tones), C20 Pink Cream, C40 Rose Wheat, C50 Rose Sand, C60 Pink Almond, C80 Rosewood, E50 Warm Taupe, E60 Desert Peach, E80 Rich Tan, and M80 Deep Mocha. There are some excellent shades for very fair skin, including E0 Porcelain and M10 Bone, and some impressive colors for dark to very dark skin, including B65 Warm Espresso and M70 Mocha. The E and M range of shades tend to be the safest bets in terms of neutral to warm beige tones.
When all is said and done, although this is a tenacious makeup in terms of wear (and washing this off requires an oil, cold cream, or silicone-based makeup remover) and provides ample coverage, it isn’t the best look for full face makeup unless you have something glaring or significant to hide. Otherwise, consider this best as a cream concealer that requires careful blending and, again, it must be set with powder to avoid creasing and to prolong wear.
Actives: Octinoxate 7.5%, Octocrylene 5%, Oxybenzone 2%. Other Ingredients: Diisostearyl Malate, Polyglyceryl-2 Triisostearate, Synthetic Beeswax, Carnauba Wax, Magnesium Silicate, Hydrogenated Polyisobutene, Neopentyl Glycol Dicaprate, Tricontanyl PVP, Tocopherol, Bisabolol, Cholesteryl Hydroxystearate, Triethoxycaprylyl Silane, Dehydroacetic Acid, BHT May Contain: Titanium Dioxide, Iron Oxides, Chromium Oxide Greens
Cover FX At-A-Glance
Strengths: Broad range of foundation and concealer shades for those seeking moderate to full coverage; superior mineral powder foundation; good primer; most of the products are fragrance-free (but not all); very good brushes at an attractive price point.
Weaknesses: Lip balm/lipstick contains potential irritants; color range can be a little tricky for some of their products.
Co-founded by makeup artist Lee Graff and M.A.C. Cosmetic alumni’s, Cover FX is a Canadian company specializing in camouflage makeup, the area of concentration in which Graff has focused her career as a makeup artist. According to the company Web site, Graff’s dream “was to help men and women with skin conditions face the world with confidence by offering them makeup products with therapeutic benefits that would perfectly match their skin tone, be affordable, well tolerated by even the most sensitive skin, and achieve a perfectly natural, flawless effect.” Lofty goals, certainly! Cover FX manages to accomplish much of these with a line that has grown and been well curated over the years.
Many of the options within Cover FX offer medium to full coverage, but whenever serious camouflage is needed, there is a trade-off to accept that it won’t always look totally natural. To their credit, Cover FX's full coverage options look more natural on skin than many (and their expansive color options helps quite a bit).
If you don't need full coverage, there are several other products from Cover FX worth considering, from their Cream Concealer, Priming Serum to their Skin Tint, Custom Cover Drops and makeup brushes. This isn't a comprehensive makeup line (for example, you won't find eyeshadows, pencils, or mascara), but they are a cosmetics line that understands what it does best—and sticks with it.
Cover FX has an admirable goal in wanting to help people who have scars or discolorations face the world with their head held high. Without question, the right makeup can make a huge difference in such a person’s self-esteem, and as Cover FX has evolved over the years, they’ve launched impressive and unique formulas. There are a few that need work due to their use of potentially irritating ingredients—but fortunately, these are few and far between.
For more information about Cover FX, call (866) 424-3332 or visit www.coverfx.com.
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