ColourPop's Super Shock Shadow – Matte is an exceptional eyeshadow that comes in a wide gamut of shades and has a bargain friendly price, to boot! The only downside is that not everyone will love the recommended fingertip application, but if you can master it, this shadow has a lot to offer in terms of performance and wear.
Like all of this brand's Super Shock Shadows, the fragrance-free Matte formula comes in a round pot with a screw-top lid. Also in line with the other Super Shock Shadows, the texture looks like a powder but has a bouncy, almost cream-like feel to the touch.
We agree with ColourPop's recommendation to apply this uniquely textured shadow using your fingertips. Doing so allows you to pick up the cream-powder product with the greatest ease and results in smooth coverage across lids. You can also use a dense, flat eyeshadow brush but in our experience, fingers really did work best.
Once on, Super Shock Shadow sets to a powdery feel, with a finish that varies between matte and satin-matte, depending on the shade. Speaking of shades, there are a ton to choose from, including light to dark, trendy and classic hues. Each offers rich color and blends remarkably well.
In terms of fading, this shadow holds up better than most. It offers several hours of wear without showing obvious signs of wear, making it comparable to much higher end shadows that cost several times more. We only experienced flaking when applying it with a brush, and the propensity for color to transfer or crease was minimal.
Between the performance, rich color, vast shade range and the fact that it's a bona fide beauty bargain, ColourPop's Super Shock Shadow-Matte earns our highest accolades.
Application tips: For maximum coverage: Use fingertip and tap shadow onto eye lid. A flat, fine tip synthetic brush will work fabulously as well and is actually better for a more detailed application close to the lash line. However, your fingertips make for the most intense application. To blend: Use a fluffy brush that has good movement, dip tip of the brush into the shadow and blend with a “wind shield wiper” movement throughout the crease of the eye. This will make your shadow softer and more diffused (like a total pro). When finished: Close that sucker up tight! Don’t leave the jar opened for long periods of time, you may lose some of the magic that makes the Super Shock Shadow so amazzzing.
Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Isododecane, Boron Nitride, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Cucumis Sativus (Cucumber) Fruit Extract, Mangifera Indica (Mango) Seed Butter, Aluminum Calcium Sodium Silicate, Calcium Sodium Borosilicate, Dimethicone/Vinyl Trimethylisiloxy Silicate Crosspolymer, Calcium Aluminum Borosilicate, Silica, Disteardimonium Hectorite, Propylene Carbonate, Phenoxyethanol, Ethylhexylglycerin, Tin Oxide, Glycine Soja (Soybean) Oil. May contain: Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1, Blue 1 Lake, Bronze Powder, Carmine, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Ferric Ferrocyanide, Green 5, Iron Oxides, Manganese Violet, Mica, Red 40 Lake, Titanium Dioxide, Ultramarines, Yellow 5, Yellow 5 Lake.
*Note: Ingredients may vary based on individual shade/finish.
If you haven’t heard of the makeup brand ColourPop yet, chances are you will soon. A favorite of beauty bloggers and fashion columnists, this Los Angeles-based makeup company has made a splash thanks to its seemingly endless offering of color products, bargain prices, and savvy use of social media. The brand certainly captured our attention, and we were glad it did!
ColourPop’s sticking point is that the brand is something of an enigma in this age of instant information; very little is known about its owners and origins, save that its parent company is a brand called Seed Beauty. We also know that all aspects of its production are centered in the Los Angeles area (which is why the brand claims its turnaround in creating new products can be as short as a month).
At the time of this writing, ColourPop’s focus is strictly on makeup, particularly eye, lip, and cheek-area products (there are no complexion products yet, like foundation). ColourPop’s chief claim to fame, according to its website, is that it offers “luxury formulas at prices that won’t break the bank.” For the most part that description is, pardon the pun, right on the money!
The brand’s signature products are their Super Shock Shadows, which feature a bouncy cream/powder texture, and as a whole perform brilliantly with an impressive color payoff, great wear, and a price that’s right around $5 each. ColourPop also does well with its Super Shock Cheek blushes and highlighters, which have the same distinctive texture as the shadows.
Despite our obvious enthusiasm, not to say every product from ColourPop is top-tier. While most of its lip products are good, there are a few that didn’t apply evenly and had haphazard performance. Overall though, this is a line that has quite a bit to offer, and with the biggest ticket item costing only $8, most can afford to try a few different options to see what they like best—and you’re highly likely to find some bona-fide beauty bargains that outperform much more expensive makeup.
Note: The company does not provide a phone number on their website, but they do provide an email address and promise to reply to messages within 2 business days.
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