ColourPop's Gel Crème Liner – Matte is a retractable eyeliner pencil that comes in an array of classic to "adventurous" colors. While there are many qualities that make this a bona fide beauty steal, we also experienced the tip breaking off on multiple occasions—enough so to give us reasonable concern about whole-heartedly recommending this product…. read on to find out if it's worth it for you.
ColourPop describes Gel Crème Liner – Matte as having a creamy application, easy blending, and a long-wearing formula. For the most part that's true. Some of the shades we tested went on creamier than others did, but overall the application is smooth instead of dry and doesn't tug at skin.
There's ample time to blend or fix mistakes, but once fully set (about a minute in), this liner is locked in for the long haul (8+ hours of solid wear). On a couple of occasions, we experienced a tiny bit of flaking, but that was easily swept away and only seemed to be an issue at the beginning of wear.
Shade-wise, you can expect rich pigmentation and depending on which color you select, a semi-matte to true matte finish. If you're someone who wants to try more playful colors, there are plenty to choose from, as well as traditional hues of black, brown, plum, etc. And the fact that Gel Crème Liner – Matte is inexpensive means you can pick up a few without breaking the bank.
But, while we're on the topic of breaking things, that's where our hesitation with this eyeliner comes into play. Not once, not twice, but a total of four out of six times that we tested this eyeliner, the tip broke off. Clearly it's not just our problem, as ColourPop has a disclaimer on their website warning, "Because the liner is so creamy, do not over advance your liner to prevent breakage." As careful as we were, we still had breakage, which means this product will run out faster than it should—that's disappointing, even at this bargain friendly of a price. [Editor Note: While we photographed one, it fell over—and the force of it hitting the counter was enough for the tip to fall off!]
That said, if you can apply Gel Crème Liner – Matte in a way that doesn't compromise the tip, it's a great, inexpensive, fragrance-free eyeliner to consider and offers a shade for just about anyone. Otherwise, check out our list of top-rated eyeliners here for alternative options without the hassle.
Note: There are certain shades that ColourPop recommends not using on your eye area and this positive review applies to those that can be used on the eyes. At the time of this review, the shades not approved for use on the eye are "Piggy Bank", "Boots", and "Puppy". Since ColourPop is constantly adding new shades, however, we recommend visiting their website directly for the most up-to-date and accurate information on this matter.
Cyclopentasiloxane, Isododecane, Trimethylsiloxysilicate, Polyglyceryl-3 Stearate, Cyclohexasiloxane, Beheneth-5, Polyethylene, Phenyl Trimethicone, Synthetic Wax, Microcrystalline Wax C18-38 Alkyl Hydroxystearoyl Stearate, Paraffin, Triethoxycaprylylsilane , Silica, [+/- Iron Oxides (CI 77499) Mica (CI 77019), Ferric Ferrocyanide (CI 77510)]
*Note: ingredients may vary based on individual shade/finish.
If you haven’t heard of the makeup brand ColourPop yet, chances are you will soon. A favorite of beauty bloggers and fashion columnists, this Los Angeles-based makeup company has made a splash thanks to its seemingly endless offering of color products, bargain prices, and savvy use of social media. The brand certainly captured our attention, and we were glad it did!
ColourPop’s sticking point is that the brand is something of an enigma in this age of instant information; very little is known about its owners and origins, save that its parent company is a brand called Seed Beauty. We also know that all aspects of its production are centered in the Los Angeles area (which is why the brand claims its turnaround in creating new products can be as short as a month).
At the time of this writing, ColourPop’s focus is strictly on makeup, particularly eye, lip, and cheek-area products (there are no complexion products yet, like foundation). ColourPop’s chief claim to fame, according to its website, is that it offers “luxury formulas at prices that won’t break the bank.” For the most part that description is, pardon the pun, right on the money!
The brand’s signature products are their Super Shock Shadows, which feature a bouncy cream/powder texture, and as a whole perform brilliantly with an impressive color payoff, great wear, and a price that’s right around $5 each. ColourPop also does well with its Super Shock Cheek blushes and highlighters, which have the same distinctive texture as the shadows.
Despite our obvious enthusiasm, not to say every product from ColourPop is top-tier. While most of its lip products are good, there are a few that didn’t apply evenly and had haphazard performance. Overall though, this is a line that has quite a bit to offer, and with the biggest ticket item costing only $8, most can afford to try a few different options to see what they like best—and you’re highly likely to find some bona-fide beauty bargains that outperform much more expensive makeup.
Note: The company does not provide a phone number on their website, but they do provide an email address and promise to reply to messages within 2 business days.
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