BootsBotanics Shine Away Ionic Clay Mask
3.3 fl. oz. for $9.39
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Botanics Shine Away Ionic Clay Mask is a simply formulated, fragrance-free clay mask that's an OK option for oily skin due to its combination of non-irritating absorbent clays and fragrance-free formula. However, we're skeptical that the ingredient list is complete or Boots is overcharging for a mask you could make in your kitchen at a fraction of the cost.

This formula separates substantially in the tube—with a great deal of water dispensing with the mask—it must be shaken in the tube prior to use. From the ingredient list, there aren't any emulsifiers, which are ingredients like fatty acids (stearic acid is an example) that help hold products like together so they don't separate and become unusable. This formula also lacks "stabilizing" or thickening ingredients (like glycerin or butylene glycol) to keep the clay (sea silt) from drying up in the tube. As we said, the ingredient list is an oddity given that this is more akin to a DIY clay mask you would make at home versus a skincare product you're paying more for.

What about the ionic charge this mask claims to have, allowing it to draw impurities out like a magnet? Well, the clay and silt have absorbent qualities that can soak up excess oil, but oil isn't a skin impurity, and whether positive or negative, ions have nothing to do with expunging "deep-rooted" impurities. It's only surface stuff, as the molecular size of clay and silt is simply too large to do much else but leave skin feeling smooth and looking shine-free (at least for a little while). So, this claim is more enticing than it seems, but needless to say "iconic clay" isn't a vacuum for impurities!

Boots Botanics Shine Away Ionic Clay Mask doesn't contain any harmful or irritating ingredients, but if we're to believe the ingredient list is accurate, then it's priced far too high for such a product. If it's a skincare mask treatment mask you're in search of, one that contains a myriad of anti-redness and other beneficial extras for oily and breakout prone skin, then check out our list of best Facial Masks for combination to oily skin.

  • Absorbs excess oil.
  • Rinses easily.
  • Fragrance-free.
  • If the ingredient list is accurate, this is an overpriced DIY clay mask.
  • The ion charge claim cannot pull out impurities, not to mention skin's oil is not an impurity.
Last Updated:04.23.2015
Jar Packaging:No
Tested on animals:No
Community Reviews

Our skin can often become congested with many cleansing masks over-drying the face. This mineral-rich oceanic clay mask contains a negative electrical charge which acts like a magnet, helping to draw deep-rooted impurities out of the skin without drying. Its hydrating and oil absorbing properties leave skin soft, smooth and wonderfully cleansed.


Sea Silt (Natural Oceanic Clay), Aqua (Water), Potassium Sorbate, Sodium Hydroxymethylglycinate, Salix Nigra (Willow) Bark Extract.

Brand Overview

Boots At-A-Glance

Originating in England, Boots is named after founder John Boot, and it already had a worldwide presence before its 2004 pilot launch in the U.S. retail market through select Target and CVS drugstore. (Note: Boots is no longer available at CVS.) Its success in these stores led to a full-scale launch in spring 2007. Boots has been part of England's cosmetic history since 1839, and now over 1,500 freestanding Boots stores dot the British landscape. Of course, history has its place, but Boots, on the basis of their longevity, believes that it offers consumers the best products full of quality ingredients and also at a value price. Although it's true that Boots' price point is lower than many drugstore lines (at least those whose products make similar claims and have the same target audience), their line consists of some impressive options, but also contains some areas that left us wanting for more.

Boots’ sunscreens tend to be good, but be aware that some have SPF ratings below the benchmark SPF 30+. Although there are dozens of moisturizers available, you’ll find that many are indistinguishable from one another in terms of their formulas. While there are many great options for sensitive skin among the Boots’ line, there are much fewer choices for those seeking impressive anti-aging formulas due to the lack of beneficial ingredients.

Boots does feature antioxidants, peptides, and retinyl palmitate (a form of vitamin A not to be confused with pure retinol) in many of its products, but they tend to be present at less than impressive, or jar packaging compromises their benefits to skin due to light & air exposure.

You'll find some great options for cleansers, scrubs, sunless tanners, and treatments for dry, chapped lips, all at fair prices, and that's good news. (There are also quite a few impressive makeup products at surprisingly inexpensive prices.) Check our reviews for the products that shouldn’t be missed (as well as the less-than-impressive options).

For more information about Boots, call (866) 752-6687 or visit www.boots.com.

Note: Boots No7 and Botanics brands (only) are sold in Canada at Shoppers Drug Mart stores. In the U.S., most of the lines can be found at Target, Walgreens, and Ulta. As of August 2015, Boots has been acquired by Walgreens.

Strengths: Inexpensive; outstanding options for sensitive skin; good sunscreens; some impressive makeup products.

Weaknesses: Occasional use of jar packaging; some formulas with limited amounts of beneficial ingredients.

About the Experts

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