No. 7 Lift & Luminate Foundation SPF 15 makes a lot of claims about what it can do for your skin, but in the end it doesn't live up to most of them! The good first: It applies easily and blends into skin quickly for medium coverage. The finish is natural-looking and somewhat dewy, so it's best for people with normal to dry skin. It doesn't emphasize pores and it stays put for several hours. The less than good: Boots says this liquid foundation is "specially formulated" to lift and firm skin. As great as that sounds, the truth is there's nothing in this formula that can do that (see More Info for details).
No. 7 Lift & Luminate also provides broad-spectrum sun protection, but it's only rated SPF 15, and for adequate sun protection SPF 30 or higher is recommended.
No. 7 Lift & Luminate comes in a variety of shades for very light to dark skin, and all look natural on their intended skin tones. While the foundation itself performs well, you can't rely on this to provide broad-spectrum sunscreen benefit (and, of course, the lifting claims are silly), so the AVERAGE rating is earned on the basis of its inability to make good on its marketing claims. For better-rated alternatives, check out our list of Best Foundations With Sunscreen.
Products claiming to lift sagging skin: Many skin-care and makeup products claim they can firm and lift skin, but none of them work, at least not to the extent claimed. A face-lift-in-a-bottle isn't possible, but with the right mix of products, you will see firmer skin that has a more lifted appearance—and that's exciting! To gain these youthful benefits, you must protect your skin from any and all sun damage every day, use an AHA (glycolic acid or lactic acid) or BHA (salicylic acid) exfoliant, and use products that have a wide range of antioxidants and skin-repairing ingredients. Remember, no single product can do it all; it's the combination of products that has extensive research showing it can significantly improve many of the signs of aging, such as firming skin, reducing wrinkles and brown spots, and eliminating dullness. You'll find them on our list of Best Anti-Aging/Anti-Wrinkle Products.
Originating in England, Boots is named after founder John Boot, and it already had a worldwide presence before its 2004 pilot launch in the U.S. retail market through select Target and CVS drugstore. (Note: Boots is no longer available at CVS.) Its success in these stores led to a full-scale launch in spring 2007. Boots has been part of England's cosmetic history since 1839, and now over 1,500 freestanding Boots stores dot the British landscape. Of course, history has its place, but Boots, on the basis of their longevity, believes that it offers consumers the best products full of quality ingredients and also at a value price. Although it's true that Boots' price point is lower than many drugstore lines (at least those whose products make similar claims and have the same target audience), their line consists of some impressive options, but also contains some areas that left us wanting for more.
Boots’ sunscreens tend to be good, but be aware that some have SPF ratings below the benchmark SPF 30+. Although there are dozens of moisturizers available, you’ll find that many are indistinguishable from one another in terms of their formulas. While there are many great options for sensitive skin among the Boots’ line, there are much fewer choices for those seeking impressive anti-aging formulas due to the lack of beneficial ingredients.
Boots does feature antioxidants, peptides, and retinyl palmitate (a form of vitamin A not to be confused with pure retinol) in many of its products, but they tend to be present at less than impressive, or jar packaging compromises their benefits to skin due to light & air exposure.
You'll find some great options for cleansers, scrubs, sunless tanners, and treatments for dry, chapped lips, all at fair prices, and that's good news. (There are also quite a few impressive makeup products at surprisingly inexpensive prices.) Check our reviews for the products that shouldn’t be missed (as well as the less-than-impressive options).
For more information about Boots, call (866) 752-6687 or visit www.boots.com.
Note: Boots No7 and Botanics brands (only) are sold in Canada at Shoppers Drug Mart stores. In the U.S., most of the lines can be found at Target, Walgreens, and Ulta. As of August 2015, Boots has been acquired by Walgreens.
Strengths: Inexpensive; outstanding options for sensitive skin; good sunscreens; some impressive makeup products.
Weaknesses: Occasional use of jar packaging; some formulas with limited amounts of beneficial ingredients.
The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.
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