BenefitThey’re Real! Mascara
0 fl. oz. for $24
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Benefit would have you believe that this mascara can deliver results as impressive as false eyelashes, but that just isn’t so. None-the-less, They’re Real! does lengthen lashes and increase thickness with multiple coats. Despite claims to the contrary, it doesn’t curl lashes any more than a regular mascara.

The brush is on the larger side, which makes it a little difficult to use, but the bristles are well-engineered to give lashes more definition without clumping. All in all, not a bad mascara—just don’t get caught up in the over-the-top claims.

  • Adds length.
  • Leaves lashes looking jet black and defined.
  • Increases thickness without clumping.
  • Flake-free formula.
  • Despite the claims, this formula doesn’t noticeably curl lashes, and it certainly doesn’t deliver results similar to what you get by wearing false eyelashes.
  • The large size of the brush makes it difficult to coat hard-to-reach areas.
Last Updated:12.23.2014
Jar Packaging:No
Tested on animals:Yes
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Benefit At-A-Glance

Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco, circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques.

Benefit's makeup philosophy is outrageously fun and its product arsenal is centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skincare products with ultra-cute appellations for less than ultra-fancy prices. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.

Unfortunately, some of the products simply can't live up to their promises. This is mostly true of their skincare formulas, where the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are very exaggerated. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.

For more information about Benefit, visit www.Benefitcosmetics.com.

About the Experts

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