BenefitLongwear Powder Shadow
0 for $20
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Longwear Powder Shadow isn't a bad eyeshadow by any means; it's just nothing special and overpriced for what you get. Benefit claims this shadow is long-wearing and that's true – it lasts several hours without fading, and that's always a good thing, but certainly not unique to this product!

Though the color selection is relatively small, it boasts a nice variety of shades and three different finishes – matte, satin, and sheen. Regardless of the finish you choose (and each is named accurately in terms of how it looks when applied), the main failing of this shadow is that it's a bit too powdery. Swiping your brush across the shadow pan causes a small swirl of powder dust (which shouldn't be the case, even for a powder product), and the powder has a tendency to fall onto the top of cheeks as you apply it, even after knocking excess powder off your brush. Not so bad if you're using one of the paler shades, but a definite drawback if you choose a darker color!

  • Color lasts several hours without fading.
  • Good variety of shades in three different finishes.
  • Shadow is a bit too powdery.
  • Shadow falls onto cheeks during application.
  • Expensive.
Last Updated:06.20.2013
Jar Packaging:No
Tested on animals:Yes
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Benefit At-A-Glance

Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco, circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques.

Benefit's makeup philosophy is outrageously fun and its product arsenal is centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skincare products with ultra-cute appellations for less than ultra-fancy prices. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.

Unfortunately, some of the products simply can't live up to their promises. This is mostly true of their skincare formulas, where the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are very exaggerated. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.

For more information about Benefit, visit www.Benefitcosmetics.com.

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