Hello Flawless! Custom Powder Cover-Up used to offer broad-spectrum SPF 15 (and in some stores you may still see this, until the original formula's inventory is sold through), but the revamped formula no longer boasts the benefit of sun protection. Even without it, this satin matte pressed powder has a lot to offer…as long as your skin isn't on the ultra-oily or very dry end of the spectrum.
Hello Flawless! can be applied in a sheer layer with a brush, or smoothed over skin with a sponge for medium coverage. Because the finely-milled, soft texture picks up generously on an applicator, start with less than you think you'll need to avoid overdoing it.
Although this powder has a lightly absorbent, soft matte feel, it's not exactly a slam-dunk for oily skin due to the fact that the mica-based formula leaves a subtle sheen. Don't get us wrong—it isn't shimmery, but even a subtle hint of shine can amplify an oil-prone complexion. If, on the other hand, you fall somewhere between normal to only slightly oily, or even slightly dry skin, Hello Flawless! is a beautiful, natural-looking powder to consider.
Other high notes include a fragrance-free formula and flattering shades for light to medium-tan skin tones. The mirrored box compact is handy for application on the go, and while the sponge and brush aren't of great quality, they can get you by in a pinch.
All in all, Hello Flawless! Custom Powder Cover-Up is an easy-to-blend powder that's a good choice for middle-of-the-road skin types and offers a customizable level of coverage!
Note: Despite the lack of SPF rating, this pressed powder foundation contains two sunscreen ingredients (ethylhexyl methoxycinnamate and benzophenone-3) that have the potential to be irritating if applied very close to the eyes—as one might do with this type of product. This isn't true for everyone, but pay attention to how your skin responds and if you notice stinging or eye area irritation, it may be from these ingredients.
Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco, circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques.
Benefit's makeup philosophy is outrageously fun and its product arsenal is centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skincare products with ultra-cute appellations for less than ultra-fancy prices. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.
Unfortunately, some of the products simply can't live up to their promises. This is mostly true of their skincare formulas, where the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are very exaggerated. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.
For more information about Benefit, visit www.Benefitcosmetics.com.
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