BeautycounterFlat Complexion Brush
0 fl. oz. for $32
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Beautycounter bills this as a brush for creating greater coverage with their tinted moisturizer and concealer, but you can use it with any other brand's liquid or cream complexion product as well. But whether you'd want to is a whole other story…

We found this to be is a superfluous brush that actually makes application more tedious. Because the bristles are so densely packed it creates a stiffness that's OK for dabbing into skin to build coverage, but the width is too large for smaller areas, yet the brush too rigid to smoothly blend over larger surface areas.

Because of what we experienced as design flaws, using this as an all over foundation brush leaves streaky lines that inevitably require more blending, which takes much more time than applying foundation with a makeup sponge or even with your fingers!

While some may appreciate the cruelty-free (non-animal hair) Taklon bristles, this doesn't have much else going for it. Save yourself the trouble and the money and just use your fingertips instead!


  • Cruelty-free; not made of animal hair.


  • Too rigid for smooth blending.
  • Oversized for building coverage over smaller areas (like a pimple or dark spot).
  • Expensive considering your fingertips or a sponge could do a better job!
Last Updated:02.16.2015
Jar Packaging:No
Tested on animals:No
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Beautycounter At-A-Glance

Beautycounter is the brainchild of self-described “serial entrepreneur” Gregg Renfrew, a woman who is perhaps best known for serving on the board of Martha Stewart Living after selling her bridal registry company, The Wedding List, to Stewart’s media empire. Renfrew has worked as a consultant on cosmetics lines from celebrities like Kate Hudson and Jessica Alba.

Renfrew says she decided to start her own cosmetics line after learning that not all the ingredients used in cosmetics were safe, so Beautycounter was launched in 2013. The brand’s primary focus is provide what it calls “safe” skincare to consumers, with its website stating that a rigorous ingredient selection process is used to ensure nothing “harmful” is used.

For all the interest Beautycounter has stirred up, the line is by and large lackluster, and in many cases overpriced for what you get. Many of the formulas start out with potential, but are ultimately derailed by either the inclusion of potential skin irritants or the jar packaging, which will render many of their beneficial ingredients ineffective over time.

Beautycounter products can be purchased through its website or through product consultants who do home sales parties. For more information, visit www.beautycounter.com.

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.

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