BeautycounterPowder Brush
0 fl. oz. for $38
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Beautycounter's Powder Brush has a luxuriously soft feel and perfectly balanced density that makes blending effortless and smooth. It's a breeze to pick up powder with the synthetic Taklon bristles, and the gradually tapered design (shaped like an egg) creates softly blended edges.

Swift maneuvering is a cinch with the long handle design, and the plush brush head is big enough to make application quick, yet it isn't so large that it becomes cumbersome.

This well-crafted brush is one Beautycounter product you can count on!


  • Soft, plush bristles easily pick up powder.
  • Effortless blending without hard edges.
  • Overall design makes applying powder quick and easy.
  • Cruelty-free; not made of animal hair.


  • None.
Last Updated:02.16.2015
Jar Packaging:No
Tested on animals:No
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Brand Overview

Beautycounter At-A-Glance

Beautycounter is the brainchild of self-described “serial entrepreneur” Gregg Renfrew, a woman who is perhaps best known for serving on the board of Martha Stewart Living after selling her bridal registry company, The Wedding List, to Stewart’s media empire. Renfrew has worked as a consultant on cosmetics lines from celebrities like Kate Hudson and Jessica Alba.

Renfrew says she decided to start her own cosmetics line after learning that not all the ingredients used in cosmetics were safe, so Beautycounter was launched in 2013. The brand’s primary focus is provide what it calls “safe” skincare to consumers, with its website stating that a rigorous ingredient selection process is used to ensure nothing “harmful” is used.

For all the interest Beautycounter has stirred up, the line is by and large lackluster, and in many cases overpriced for what you get. Many of the formulas start out with potential, but are ultimately derailed by either the inclusion of potential skin irritants or the jar packaging, which will render many of their beneficial ingredients ineffective over time.

Beautycounter products can be purchased through its website or through product consultants who do home sales parties. For more information, visit www.beautycounter.com.

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.

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