This lightweight eye cream does feel nice on skin and is moisturizing, but when it comes right down to it, it's a lackluster formula that doesn't treat your skin to the best beneficial ingredients it needs to look and act younger.
The bulk of Any Time Eye Cream is emollient ingredients, so this will certainly feel moisturizing and make skin anywhere on the face feel smoother, but skin needs more to really repair itself and reduce environmental damage. There just really isn't much else going on with this eye cream—and that's one of the reasons you might not even need a separate eye-area product at all (see More Info for details). This contains only the lightest dusting of antioxidants, while the best moisturizers, whether they're marketed for the eye area or not, should contain a bevy of antioxidants, emollients, and skin-repairing ingredients so skin can look and act younger.
The inclusion of fragrant lavender flower extract and Geranium maculatum extract isn't a win for skin as much as it is for your nose. While lavender flower extract is not present in a large amount here, and thus has much less potential for irritation than lavender oil, it's still not the best ingredient for skin, especially for use around the eyes. Geranium maculatum contains tannins that also can irritate skin (Source: A Reference Guide to Medicinal Plants: Herbal Medicine Past and Present, J. K. Crellen and Jane Philpott, 1997).
There are much better eye-area products that will give your skin additional benefits without the potential for irritation; you can find them on our list of Best Eye Moisturizers.
Why You May Not Need an Eye Cream: There is much you can do to improve signs of aging around your eyes, but this doesn’t have to include using an eye-area product. Any product loaded with antioxidants, emollients, skin-repairing and anti-inflammatory ingredients will work wonders when used around the eye area. Those ingredients don't have to come from a product labeled as an eye cream or gel or serum or balm—they can come from any well-formulated moisturizer or serum.
Most eye-area products aren't necessary because so many are poorly formulated, contain nothing special for the eye area, or come in packaging that won't keep key ingredients stable. Just because the product is labeled as a special eye-area treatment doesn't mean it's good for the eye area or any part of the face; in fact, many can actually make matters worse.
You would be shocked how many eye-area products lack even the most basic ingredients to help skin. For example, most eye-area products don't contain sunscreen. During the day, that is a serious problem if you aren’t wearing it under a broad-spectrum sunscreen rated SPF 30+ as it leaves the skin around your eyes vulnerable to sun damage—and that absolutely will make dark circles, puffiness, and wrinkles worse. Of course, for nighttime use, eye-area products without sun protection are just fine.
Whatever product you put around your eye area, regardless of what it is labeled, must be well formulated and appropriate for the skin type you have around your eyes. You may prefer using a specially labelled eye cream, but you may also do just as well applying your regular facial moisturizer and/or serum around your eyes.
Beautycounter is the brainchild of self-described “serial entrepreneur” Gregg Renfrew, a woman who is perhaps best known for serving on the board of Martha Stewart Living after selling her bridal registry company, The Wedding List, to Stewart’s media empire. Renfrew has worked as a consultant on cosmetics lines from celebrities like Kate Hudson and Jessica Alba.
Renfrew says she decided to start her own cosmetics line after learning that not all the ingredients used in cosmetics were safe, so Beautycounter was launched in 2013. The brand’s primary focus is provide what it calls “safe” skincare to consumers, with its website stating that a rigorous ingredient selection process is used to ensure nothing “harmful” is used.
For all the interest Beautycounter has stirred up, the line is by and large lackluster, and in many cases overpriced for what you get. Many of the formulas start out with potential, but are ultimately derailed by either the inclusion of potential skin irritants or the jar packaging, which will render many of their beneficial ingredients ineffective over time.
Beautycounter products can be purchased through its website or through product consultants who do home sales parties. For more information, visit www.beautycounter.com.
The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.
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