Bare Escentuals (Bare Minerals)Lash Domination Volumizing Mascara
0 fl. oz. for $18
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We're not sure if "lash domination" sounds good or painful, but we still like this mascara, regardless of its silly name and gimmicky claims. If you can't rub your belly and pat your head at the same time, you probably can't apply this mascara while "wiggling the wand and while winking" as Bare Minerals suggests. Turning the wand 360 degrees while slowly closing one's eye is too much work.

Although the spiral pattern of bristles on the brush looks cool, this mascara would still lengthen lashes and build noticeable volume using other types of bristle alignments—and perhaps do a better job, because the spiral pattern causes uneven distribution of mascara, which can lead to unwanted clumping that takes extra time to comb through.

The results are good overall, but this mascara is more work than it needs to be. And, for almost $20, this should practically apply itself!

  • Lengthens lashes.
  • Builds noticeable volume.
  • Gimmicky wand; this mascara would perform the same (or even better) without the spiral bristles.
  • Distributes mascara unevenly; clumps.
Last Updated:09.30.2013
Jar Packaging:No
Tested on animals:No
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Brand Overview

Bare Escentuals At-a-Glance

Makeup is what this San Francisco-based cosmetics line is primarily about, and they use the pure and natural marketing angle to entice consumers. Founded in 1976 by Diane Ranger, who left the company in the early '90s Bare Escentuals was one of the first brands to introduce the concept of loose powder foundation. Since then, they have moved beyond it to include liquid foundations and tinted moisturizers and an ever expanding line of color cosmetics as well as skincare products.

The products are sold in most Sephora boutiques and Ulta stores, though the full selection of skincare products is most often found at the Bare Escentuals freestanding stores scattered throughout the United States.

We should note that loose powder makeup does take some practice to get the hang of—yet there is no denying that this type of foundation has its fan base. There is a lot to love about Bare Escentuals, even if mineral makeup isn’t your thing (especially their price ranges, which have remained affordable in comparison to many of their neighbors at Sephora).

Strengths: Good makeup removers; a few well-formulated powders with SPF; some nice eyeshadows and impressive mascaras; some impressive foundations; several elegant brush options; not too expensive.

Weaknesses: Some of the loose powder products have texture and finish concerns; some of the skincare contain potentially problematic ingredients.

For more information about Bare Escentuals, call 1.888.795.4747 or visit www.bareescentuals.com.

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