BareMineral bareSkin Complete Coverage Serum Concealer is a light to medium coverage formula that works well for the face or undereye area. It remains flexible on skin, resists creasing, and dries to a natural-looking satin matte finish. This balance, neither matte nor moisturizing, makes it an ideal choice for most skin types, including the acne prone. (If you have dry to very dry skin, however, a formula that is more emollient may be a better choice.)
This fragrance-free concealer was a contender for our highest rating as it has some impressive qualities. However, part of our review process is holding a product to its claims, and bareSkin Complete Coverage Serum Concealer's marketing promises far exceed its abilities.
Housed in a plastic tube, this has a soft, springy sponge tip that works well to deposit product exactly where you want it. Its sheer cream texture blends easily and works well to conceal the average case of dark circles or redness around the nose or mouth area. Around the eye area, as mentioned earlier, this is reasonably resistant to creasing.
BareMinerals claims that this is a "complete coverage" formula and provides serum-like skincare benefits. You can build it from medium to "sort-of-full" coverage with varying degrees of success, but if you're looking to hide prominent red marks or deep under eye circles, this will likely disappoint. It works well for minor to moderate discolorations, but it just can't live up to its "complete coverage" claims.
In terms of its promises to provide serum-like skincare benefits, this is a pretty basic concealer formula—pigments, thickeners, light emollients—but near absent are any added antioxidants. There is a small amount of lilac leaf cell culture extract, but that's far short of what you would expect from BareMinerals' makeup + serum marketing claims for this product. (A great example of a product that makes good on such skincare benefits is Bobbi Brown's Intensive Serum Concealer.)
Where the shades are concerned, bareSkin Complete Coverage Serum is offered (at the time of this review) in six options, with a color range for those with fair to deep complexions. The shades tend to run on the neutral to slightly warm side, so be sure to try this one in-store to find your best match.
Had BareMinerals not over-extended itself with its marketing claims, bareSkin Complete Coverage Serum Concealer would have easily earned our highest rating. However, it is absolutely worth checking out if you're shopping for a natural-looking, light to medium coverage concealer for the face or undereye area. (Just don't expect this to cover a tattoo or replace your favorite treatment serum.)
Bare Escentuals At-a-Glance
Makeup is what this San Francisco-based cosmetics line is primarily about, and they use the pure and natural marketing angle to entice consumers. Founded in 1976 by Diane Ranger, who left the company in the early '90s Bare Escentuals was one of the first brands to introduce the concept of loose powder foundation. Since then, they have moved beyond it to include liquid foundations and tinted moisturizers and an ever expanding line of color cosmetics as well as skincare products.
The products are sold in most Sephora boutiques and Ulta stores, though the full selection of skincare products is most often found at the Bare Escentuals freestanding stores scattered throughout the United States.
We should note that loose powder makeup does take some practice to get the hang of—yet there is no denying that this type of foundation has its fan base. There is a lot to love about Bare Escentuals, even if mineral makeup isn’t your thing (especially their price ranges, which have remained affordable in comparison to many of their neighbors at Sephora).
Strengths: Good makeup removers; a few well-formulated powders with SPF; some nice eyeshadows and impressive mascaras; some impressive foundations; several elegant brush options; not too expensive.
Weaknesses: Some of the loose powder products have texture and finish concerns; some of the skincare contain potentially problematic ingredients.
For more information about Bare Escentuals, call 1.888.795.4747 or visit www.bareescentuals.com.
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