Positively Radiant Daily Cleansing Pads are a convenient way to cleanse skin gently. Aveeno boasts about the soy in these dual-textured pads, but there isn’t enough of it to amount to a single bean. The water-based formula is composed of mild detergent cleansing agents. However, the cleansing agents’ mildness means they won’t do a thorough job of dissolving makeup and removing excess surface oil. Unlike several other cleansing cloths/wipes, this product does need to be rinsed. Left on the skin, it leaves a slightly sticky finish, and the strong fragrance from these pads isn’t what you’d want to leave on your skin all day or night. The textured side of the pads allows for exfoliation during cleansing, and we are pleased to report this aspect of the pads is also gentle and fairly nonabrasive. These pads are best for someone with normal to dry skin who does not wear much makeup, or who is prepared to use these pads with a separate makeup remover.
These dual-textured cleansing pads, moistened with foaming skin-conditioning cleansers and natural soy, help even out skin tone and texture for brighter, naturally radiant skin.
Water, Cocamidopropyl Betaine, Decyl Glucoside, Glycerin, Disodium Lauroamphodiacetate, PEG-16 Soy Sterol, Polysorbate 20, PPG-2 Hydroxyethyl Cocamide, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Sodium Coco PG-Dimonium Chloride Phosphate, Sodium Citrate, Glycine Soja (Soybean) Protein, Citric Acid, PEG-14m, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben, Propylparaben, Fragrance
Strengths: A few good cleansers and sunscreen products; fantastic Skin Relief Healing Ointment and soothing bath wash products; a handful of well-formulated baby-care products.
Weaknesses: Well-intentioned but ineffective anti-acne products; reliance on a single showcased ingredient (typically soy) that makes their anti-aging products less enticing than the competition; ineffective products to address hyperpigmentation; formulas packaged in a jar won’t remain stable.
Beginning with its first product in 1945, Soothing Bath Treatment, still sold today as part of the company's Baby line of products, Aveeno has prided itself on using natural ingredients. In some ways, they were a pioneer in the field, though for years the only natural ingredient of note in their products was oatmeal. Consumer products giant Johnson & Johnson purchased the brand in 1999, and wasted almost no time expanding it. A handful of bar cleansers and bath products were spun off into complete collections of facial-care products and an ever-growing number of body lotions and washes, not to mention shaving gels (Aveeno is one of the few companies whose shaving gels are truly fragrance-free).
Not surprisingly, many of the facial-care products from Aveeno are similar to those from Johnson & Johnson–owned Neutrogena. The differences typically lie in the natural ingredients each brand promotes. A cornerstone ingredient for Aveeno is soy, while Neutrogena has experimented (with varying degrees of success) with copper, retinol, salicylic acid, and melibiose. Overall, Neutrogena has a much larger and more comprehensive selection of products, though their formulas are also more problematic. Aveeno would do well to diversify a bit, or at least acknowledge that it takes more than a single star ingredient to provide superior skin-care products. As is, most of their anti-wrinkle products don't compete favorably with the more well-rounded options, not just from Neutrogena but also from Olay, Dove, and, in some respects, L'Oreal.
Getting back to the issue of soy, you'll see from the reviews it is indeed a helpful ingredient for skin—just not in the same multifaceted, does-everything manner Aveeno touts on each soy-containing product's package. A big proponent for Aveeno's use of soy is dermatologist Dr. Jeannette Graf. She is quoted on Aveeno's web site, stating that "It is now clear that the ability of natural soy to deliver multiple benefits to skin plays a lead role in high performance skin care." That sounds great but it doesn't explain why Aveeno ignores research on countless other antioxidants, skin-identical ingredients, or cell-communicating ingredients, all elements Dr. Graf uses in her separate, namesake product line. Interestingly, with Graf's own products relying on a blend of efficacious ingredients, including soy, it's a good question why she decided to endorse Aveeno's one-note soy products.
The bottom line is that when it comes to shopping for skin-care products at the drugstore, Aveeno, for all its talk of being a leader in "Active Naturals," doesn't have the all-inclusive product assortment needed to take the best possible care of your skin. However, paying attention to their top offerings is time (and money) well-spent!
For more information about Aveeno, owned by Johnson & Johnson, call (866) 428-3366 or visit www.aveeno.com.
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