Absolutely Ageless Eye Cream has a great name, but no eye cream will make skin look ageless, and definitely not this formula because it comes up short, at least if you're measuring by the name and claims of "powerful anti-aging ingredients."
Housed in an opaque squeeze tube most often used for lip balms and glosses, this fragrance-free eye cream has a lightweight, silky texture that works well under makeup. Its mix of silicones and film-forming agent allow it to do a respectable job smoothing and temporarily filling in the look of fine lines and minor wrinkles—and the tube packaging helps keep the formula's antioxidants stable during use.
Aveeno claims this eye cream reduces puffiness, but it doesn't contain the type of anti-inflammatory ingredients that truly help in this regard. The brand also claims a reduction in the appearance of dark circles, and that's something you might see thanks to finely-milled mineral pigments that serve to brighten undereye shadows. (Note that this is a cosmetic benefit, not a treatment aspect.)
Although inexpensive, if you're looking for a top-tier eye cream to reduce signs of aging, this one doesn't fit the bill. The main reason is the lack of repairing and cell-communicating ingredients and relatively low amount of antioxidants. There's just not much to get too excited about other than the silky feel and brightening effect this eye cream offers all skin types. See More Info to find out why not everyone needs an eye cream.
Summing up, Aveeno Absolutely Ageless Eye Cream isn't bad, but it's not great, either. Its fragrance free, lightweight cream texture helps to soften lines and wrinkles and the brightening effect can visibly (albeit temporarily) improve dark circles, but it falls down on helping puffiness and contains too few anti-aging ingredients to live up to its "ageless" name. See our list of Best Eye Moisturizers for our top picks, many of which won't upset your beauty budget!
Why You May Not Need an Eye Cream: There is much you can do to improve signs of aging around your eyes, but this doesn't have to include using an eye-area product. Any product loaded with antioxidants, emollients, skin-repairing and anti-inflammatory ingredients will work wonders when used around the eye area. Those ingredients don't have to come from a product labeled as an eye cream or gel or serum or balm—they can come from any well-formulated moisturizer or serum.
Most eye-area products aren't necessary because so many are poorly formulated, contain nothing special for the eye area, or come in packaging that won't keep key ingredients stable. Just because the product is labeled as a special eye-area treatment doesn't mean it's good for the eye area or any part of the face; in fact, many can actually make matters worse.
You would be shocked how many eye-area products lack even the most basic ingredients to help skin. For example, most eye-area products don't contain sunscreen. During the day, that is a serious problem if you aren't wearing it under a broad-spectrum sunscreen rated SPF 30+ as it leaves the skin around your eyes vulnerable to sun damage—and that absolutely will make dark circles, puffiness, and wrinkles worse. Of course, for nighttime use, eye-area products without sun protection are just fine.
Whatever product you put around your eye area, regardless of what it is labeled, must be well formulated and appropriate for the skin type you have around your eyes. You may prefer using a specially labelled eye cream, but you may also do just as well applying your regular facial moisturizer and/or serum around your eyes.
Strengths: A few good cleansers and sunscreen products; fantastic Skin Relief Healing Ointment and soothing bath wash products; a handful of well-formulated baby-care products.
Weaknesses: Well-intentioned but ineffective anti-acne products; reliance on a single showcased ingredient (typically soy) that makes their anti-aging products less enticing than the competition; ineffective products to address hyperpigmentation; formulas packaged in a jar won’t remain stable.
Beginning with its first product in 1945, Soothing Bath Treatment, still sold today as part of the company's Baby line of products, Aveeno has prided itself on using natural ingredients. In some ways, they were a pioneer in the field, though for years the only natural ingredient of note in their products was oatmeal. Consumer products giant Johnson & Johnson purchased the brand in 1999, and wasted almost no time expanding it. A handful of bar cleansers and bath products were spun off into complete collections of facial-care products and an ever-growing number of body lotions and washes, not to mention shaving gels (Aveeno is one of the few companies whose shaving gels are truly fragrance-free).
Not surprisingly, many of the facial-care products from Aveeno are similar to those from Johnson & Johnson–owned Neutrogena. The differences typically lie in the natural ingredients each brand promotes. A cornerstone ingredient for Aveeno is soy, while Neutrogena has experimented (with varying degrees of success) with copper, retinol, salicylic acid, and melibiose. Overall, Neutrogena has a much larger and more comprehensive selection of products, though their formulas are also more problematic. Aveeno would do well to diversify a bit, or at least acknowledge that it takes more than a single star ingredient to provide superior skin-care products. As is, most of their anti-wrinkle products don't compete favorably with the more well-rounded options, not just from Neutrogena but also from Olay, Dove, and, in some respects, L'Oreal.
Getting back to the issue of soy, you'll see from the reviews it is indeed a helpful ingredient for skin—just not in the same multifaceted, does-everything manner Aveeno touts on each soy-containing product's package. A big proponent for Aveeno's use of soy is dermatologist Dr. Jeannette Graf. She is quoted on Aveeno's web site, stating that "It is now clear that the ability of natural soy to deliver multiple benefits to skin plays a lead role in high performance skin care." That sounds great but it doesn't explain why Aveeno ignores research on countless other antioxidants, skin-identical ingredients, or cell-communicating ingredients, all elements Dr. Graf uses in her separate, namesake product line. Interestingly, with Graf's own products relying on a blend of efficacious ingredients, including soy, it's a good question why she decided to endorse Aveeno's one-note soy products.
The bottom line is that when it comes to shopping for skin-care products at the drugstore, Aveeno, for all its talk of being a leader in "Active Naturals," doesn't have the all-inclusive product assortment needed to take the best possible care of your skin. However, paying attention to their top offerings is time (and money) well-spent!
For more information about Aveeno, owned by Johnson & Johnson, call (866) 428-3366 or visit www.aveeno.com.
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