AlmayWake Up Undereye Concealer
0 fl. oz. for $8.99
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Brand Overview
Expert Reviews

This liquid concealer has a moisturizing effect that does a good job of diminishing fine lines (temporarily, of course), and its finish imparts a subtle luminosity to brighten up the undereye are.

Among the shades, Light is nearly translucent, while Light/Medium and Medium provide sheer coverage with pink undertones. The squeeze-tube features a built-in brush applicator that helps eliminate wasted product, but you'll need to use your finger or a sponge to facilitate blending. The major drawback for this concealer is that it doesn't do a very good job of concealing. It is too sheer to camouflage dark circles, and that won't make you look more awake!

  • Fluid texture doesn't look or feel heavy on skin.
  • Subtle luminosity brightens undereye area by reflecting light.
  • Moisturizing formula doesn't crease or accentuate fine lines.
  • Blends well.
  • Very sheer coverage won't effectively conceal problem dark circles.
Last Updated:04.06.2015
Jar Packaging:No
Tested on animals:Unknown
Community Reviews
Dimethicone, Water, Cera Microcristallina (Microcrystalline Wax), Synthetic Wax, Trisiloxane, Butylene Glycol, Boron Nitrate, Glycerin, Polyethylene, Sorbitan Isostearate, PEG/PPG 18/18 Dimethicone, Nylon 12, Cocos Nucifera (Coconut) Water, Sodium Chloride, Cucumis Sativus (Cucumber) Fruit Extract, Aloe Vera (Aloe Barbadensis) Extract, Camellia Sinensis (Green Tea) Extract, Viola Tricolor Extract, Sodium Ascorbyl Phosphate, Tocopheryl Acetate, HDI/Trimethol Hexyllactone Crosspolymer, Bis PEG/PPG 14/14 Dimethicone, Methicone, Silica, Sorbitan Sesquioleate, Isododecane, Triethoxycaprylylsilane, Alumina, Phenoxyethanol, Tetrasodium EDTA, 1,2 Hexanediol/Caprylyl Glycol, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77489, CI 77491, CI 77492, CI 77499)
Brand Overview

Almay At-A-Glance

Strengths: An excellent assortment of mascaras; several exceptional foundation options to choose from; a phenomenal liquid eyeliner; a selection of good makeup removers.

Weaknesses: Some of the Intense i-color products do the exact opposite of enhancing eye color; mediocre blushes; “Smart Shade” products don’t automatically adapt to skin’s color as claimed.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

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