Acure Organics' Facial Marula Oil is another in the line's offerings of pure oils intended to be incorporated into a skincare routine, whether applied directly to skin or mixed in with another product. It doesn't come with a lot of luxurious claims, and that's just fine. What it does offer is 100% pure marula oil, an ingredient that has some skin benefits, with no additives or fragrance, at an affordable price.
Acure Organics Facial Marula Oil is packaged in a semi-frosted bottle with a pump dispenser (it is clear enough to see the product inside). This packaging isn't ideal because it does allow for some light exposure (opaque packaging is best for products containing antioxidants), but this is easily fixed by making sure you store the bottle away from direct light. It's also worth noting that Facial Marula Oil is sold in a box in stores, so it isn't sitting in direct light while it's on the shelf.
Facial Marula Oil is oily, but is lightweight enough that it can be applied directly to skin, absorbing within a couple of minutes. It's best for those with dry to very dry skin, though if you have oily or combination skin with patches of dryness, this can be applied to those areas without issue.
As for the ingredient contained within, you might be wondering why it's such a big deal. Marula oil has gotten a lot of attention for its benefits, and with good reason. Research shows it's a great source for beneficial fatty acids for skin, as well as antioxidants like tocopherol (vitamin E) to help reduce inflammation and help fight free-radical damage (Journal of Food Lipids, 2004). There is some research showing it can also aid in improving skin hyperpigmentation and help improve skin elasticity (Journal of Ethnopharmacology, 2014).
Another big plus about this product is the price! Most other pure marula oils on the market are more than $50 for the same amount, but at less than $20, this is a bargain.
Even though Facial Marula Oil has plenty of benefits, great skincare doesn't come down to just a single ingredient. The best skincare involves a variety of beneficial ingredients, although this is certainly one you can incorporate for good results.
Strengths: Some products are fragrance free; nearly all products (even the cleansers) contain an array of antioxidants; inexpensive; products are packaged to protect their ingredients from air and light exposure.
Weaknesses: Almost none of the products we reviewed had ingredient labels that complied with FDA or (global) International Nomenclature of Cosmetic Ingredients (INCI) cosmetics regulations; several products appear to lack adequate preservatives to keep you safe from mold and bacteria; misleading to outlandish claims regarding the benefits of plant/fruit stem cells; some products contain multiple potent irritants; lack of sun protection products—unusual for a line that claims to be dedicated to anti-aging as this one is.
Joining the natural brand market, Acure Organics operates with the mission statement of using “only the purest, most effective fair trade, natural and organic ingredients available.” At first glance, there are a lot of interesting products in the line, as Acure Organics includes a great deal of antioxidants and other beneficial ingredients in their formulas. Unfortunately, on closer inspection of the brand, we found quite a few inconsistencies and some worrisome details.
First the good news: Along with the inclusion of antioxidants at nearly every turn, Acure Organics made the effort to avoid jar packaging, which is beneficial in terms of protecting the abundance of anti-aging ingredients their products contain. They are also exceptionally affordable products—an increasing rarity in the cosmetics industry.
On the other hand, Acure Organics stretches the boundaries of belief when it comes to what some ingredients are capable of—such as plant stem cells. While fruit and plant stem cells can function as antioxidants, they cannot lift skin, repair wrinkles, or affect the skin’s own growth factors when added to a skincare product. Not only are plant stem cells unable to substitute for the body’s own stem cells, but also they (like all stem cells) must be alive to function. Once these delicate cells are added to skincare products, they are long dead and, therefore, useless. Plant stem cells make for a good story, but the research simply isn’t there to support their use in skincare or the claims attributed to them.
Where Acure Organics takes a turn for the worse is in their choice to invoke consumers’ fear of chemicals and “toxins” to sell their products, rather than to rely on the formulas themselves. It’s particularly maddening because some of their products contain ingredients that have well-documented potential to irritate skin, such as essential oils that can trigger phototoxicity. Also worth mentioning is that many of the ingredients to which the brand objects are merely opinions that they present as fact.
For example, Acure Organics lathers up the tired claim that sulfates are harmful in skincare products. As there is no scientific or medical research demonstrating this to be true, the brand simply implies that sulfates should be avoided because they’re anionic surfactants and “may be contaminated” with nitrosamines, which they claim are (of course) cancer-causing agents.
Sulfates are an entire class of cleansing agents, some of which are quite mild (sodium cocoyl isethionate is a great example), some of which are not (sodium lauryl sulfate), but it’s inaccurate to lump them together as ingredients to be avoided. There is certainly no evidence proving they are cancer-causing ingredients, and no research suggesting that sulfates are “contaminated” with impurities, other than unsubstantiated Internet scare stories. The reality is far different from what’s being suggested—and it’s never a good sign when brands resort to fear to make their products seem safer.
It’s true that sulfates are anionic surfactants, but that’s true of many cleansing agents—including those that Acure Organics uses in their own cleansers, such as sodium lauroyl methyl isethionate. We point this example out because it seems to indicate that not even Acure Organics understands the reasons why they’re claiming you should avoid ingredients like sulfates.
These tactics aside, the most troubling aspect of Acure Organics is the fact that nearly every product we reviewed had incomplete ingredient lists or inaccurate ingredient names—or both. The most consistent example was their statement that almost all of their products are based on their “Organic Curoxidant Superfruit Blend,” and do not contain water or anything else to keep their formulas from separating.
A mixture of mashed-up berries, dried tea leaves, and flowers does not a cosmetic product make, and whether from an ingredient blend or not, its individual constituents are required by regulation to be listed in full on the label—which is not the case here. Trade names, like “Organic Curoxidant Superfruit Blend” or “Echinacea Stem Cell Culture,” are not permitted on ingredient labels for this very reason—this violates International Nomenclature of Cosmetic Ingredients (INCI) and FDA labeling regulatory requirements.
In many cases, we were troubled to note that many Acure Organics products seem to lack adequate preservative systems. In most cases, potassium sorbate is indicated as the primary preservative, which they accurately claim is “food grade.” However, potassium sorbate on its own isn’t sufficient to provide protection against both bacteria and mold/yeast—existing research has demonstrated that potassium sorbate is effective only when combined with other preservatives like phenoxyethanol.
What seems to be missing here—a sufficient preservative system—could put your skin at risk for serious problems, including infections; not to mention that the product’s shelf life is going to be limited, unless the brand is using (but not listing) a more robust preservative blend.
If only Acure Organics had followed the approach of similar brands like Andalou Naturals, who focus on the quality of their formulas instead of on unnecessary fear tactics, we would have had a much greater degree of confidence in recommending more from this brand. For now, in many cases, you’ll find better elsewhere.
Acure Organics is sold at Target stores and can be found online at www.acureorganics.com or by phone at 1-877-902-2873.
The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.
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