NYX Cosmetics

Za Za Zu Luscious Volume Mascara

for $ 6.00
Expert Rating

Expert Reviews

Community Reviews

Brand Overview

This mascara contains tiny fibers that are intended to adhere to your lashes to elongate them. The problem is that in order to work as claimed, they must attach to the ends of lashes in a lengthwise manner; in reality, however, they go on in all sorts of directions, creating messy looking lashes in the process. The other issue is that they tend to flake off throughout the day, and worse yet, they can flake off into your eye. Ouch! Plus, there’s the mess involved from watering eyes due to the mascara fibers causing irritation.


  • Adds some length and thickness.


  • Fibers can flake off into your eye.
  • Gimmick of voluminous lashes doesn’t work as intended.
  • Creates messy looking lashes because the fibers adhere randomly.

Jar Packaging: No
Tested on animals: No

Smashbox At-A-Glance

This small Los Angelesbased makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, and the line can also be found at Target and Nordstrom Rack, but they carry a smaller selection of NYX products.The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics website is www.nyxcosmetics.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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