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Yes To

Yes to Tomatoes Clear Skin Detoxifying Charcoal DIY Powder-to-Clay Mask

1.00 fl. oz. for $ 15.99
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Ingredients

Brand Overview

Take a look at any social media platform and you'll see that do-it-yourself (DIY) skincare is all the rage. Yes To capitalizes on this trend with its Tomatoes Clear Skin Detoxifying Charcoal DIY Powder-to-Clay Mask. Before you give in to the hype, take heed: this DIY mask isn't really DIY or detoxifying and ends up just being a DNU (do not use).

This mask comes in the form of a powder that you're instructed to mix with your base of choice (hence the DIY part). Yes To suggests using water, yogurt, or honey, though for our review we went with water to see how the mask performs on its own without anything else from your kitchen.

Add liquid to the powder and it becomes a dark gray paste that you smooth onto skin as you would any other clay mask. Once applied, you let it sit for 10 minutes, and wipe off with a washcloth and rinse skin.

The mask definitely has "tightening" properties to it when it's on (the result of the absorbent clay it contains) and is somewhat thick, yet it's easy to remove. Skin does indeed feel "squeaky-clean" once it's rinsed, yet not parched.

This mask is supposed to absorb oil and it does an admirable job in that regard thanks to the porous charcoal it contains, as well as the clays we mentioned. Skin also feels softer once it's rinsed.

The reason this doesn't rate higher is that the formula is extraordinarily basic; it's essentially a bare-bones clay mask with no skin-beneficial ingredients, which isn't groundbreaking at all. It also contains fragrance, which can irritate skin and, with ongoing use, encourage oily skin to produce more oil.

We should also note that this cannot detoxify as claimed. Skincare simply doesn't work that way; you can't detoxify your body from the inside-out, and toxins aren't the reason your skin is oily or why pores get clogged (see More Info for details).

While not a terrible option, there are better ones available, which you can find on our list of Best Face Masks.

Pros:
  • Easy to rinse.
  • Absorbs oil without drying out skin.
  • Leaves skin feeling softer and smoother.
Cons:
  • Basic formula doesn't contain a host of skin-beneficial ingredients.
  • Contains fragrance, which can irritate skin.
  • Cannot detoxify skin as claimed.
More Info:

Why Beauty Products Cannot Detoxify Your Skin: Despite the claims of many cosmetics companies, you cannot "detox" your skin. Brands that make this claim never really specify exactly what substances or toxins their products are supposed to eliminate, which makes sense, because your skin does not store toxins.

Toxins are classified according to whether they are produced by the body or are introduced into the body, usually through eating or inhaling. Toxins are produced by plants, animals, insects, reptiles (think snake venom and bee stings), and so on. Toxins also can be inorganic, such as heavy metals like lead, arsenic, and others.

When it comes to your skin, toxins cannot leave your body through your skin or sebaceous (oil) glands—it's physiologically impossible. Other parts of your body, mainly your kidneys and liver, handle the process of "detoxifying" just fine, as long as you have a healthy diet.

There are a handful of studies indicating that sweat acts as a carrier in "detoxifying" by removing trace heavy metals from the body; however, the methodology of those studies is considered questionable when reviewed by third-party experts.

Nonetheless, if you choose to sauna, steam, or exercise to increase sweating, that's a lifestyle option to discuss with your physician, but it does absolutely nothing as a purifying skincare activity.

Skincare products are not going to "detox" your body or skin. As we always say: Stick to what the research says really works, and ignore the fantasy claims because they aren't going to help your skin or your budget!

References for this information:

Journal of Human Nutrition and Dietetics, December 2015, pages 675–686

Journal of Environmental and Public Health, 2012, pages 1–10

http://www.health.harvard.edu/staying-healthy/the-dubious-practice-of-detox

http://www.berkeleywellness.com/healthy-eating/diet-weight-loss/nutrition/article/truth-about-detox-diets

Jar Packaging: No
Tested on animals: No
Yes to being a DIY diva and mixin' it up with charcoal and tomatoes to detoxify and help clear skin.
Charcoal Powder, Kaolin, Magnesium Aluminum Silicate, Water (Aqua), Glycerin, Solanum Lycopersicum (Tomato) Fruit Extract, Fragrance (Parfum), Lactobacillus Ferment.

Yes To At-A-Glance

How this Israel-based brand of skin-care products came to be so widely distributed is an impressive marketing feat. Its sold in over a dozen countries and weve seen it locally in such diverse places as Safeway (a grocery store) and Ulta (a salon/spa/cosmetics boutique). Business is booming in the natural products market, and it appears that the Yes To brand is on its way to being one of the frontrunners! Yes To products were even featured on the popular daytime talk show The View. Clearly, this line has attracted the attention both of consumers and the media.

Why all the fuss? Well do our best to explain, but the simple reality is that the success of this brand is due to the fact that lots of consumers want natural products, regardless of whether or not the formula is beneficial for skin. Many women (but not those who read our reviews) are completely unaware that many of the products from the so-called natural product lines contain just as many synthetic ingredients as unnatural brands. Thats no longer the case with Yes To products, but not too long ago, it was!

The Yes To brand is divided into multiple sub-brands. To name a few: Yes To Carrots, Yes To Cucumbers, Yes To Tomatoes, Yes To Grapefruit, Yes to Coconut and Yes To Blueberries. The original launch and the largest group is Yes To Carrots. After the carrot-containing products became a hit, the company began to assemble a tossed salad of other products, including their Yes To Cucumbers, Yes To Tomatoes, and Yes to Blueberries. What next? Were anticipating Yes To Lettuce and Yes To Blue Cheese Dressing, that way you can make a complete salad!

All kidding aside, Yes To products are worth a look if you prefer mostly natural ingredients, though not every natural ingredient Yes To uses has been proven beneficial for skin, and some are problematic. As with most natural-themed lines, there are a handful of Yes To products to consider. But few of them are state-of-the-art and there are no products to successfully manage acne or blackheads, lighten skin discolorations, or significantly reduce redness

Although it is commendable that Yes To doesnt make over-the-top anti-aging claims, a skin-care line should help take care of skins daily needs, and this lines products are somewhat lacking. All the fruits, vegetables, and any natural ingredient you can name isnt enough to protect skin from the cumulative damage of unprotected sun exposure (the Yes To brand does sell a couple of excellent sunscreens) or to satisfy other skin-care needs. Its a nice idea to think that tomatoes, carrots, sweet potatoes, and blueberries are as good for your skin when applied topically as they are for your health when consumed as part of a healthy diet, but thats simply not the case. Still, if you shop this line carefully youll come away with some workable products that are pleasant to use.

For more information about Yes To and its food-themed brands, visit www.yestocarrots.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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