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Yes To

Yes to Coconut Ultra Hydrating Paper Mask

1.00 mask for $ 2.99
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Brand Overview

In most East Asia countries, sheet masks are incredibly popular. Western brands have taken note and are launching their own versions. Unfortunately, if you want to see what the trend is all about, Yes To Coconut Ultra Hydrating Paper Mask is not among the options to consider!

First a note on sheet masks: They're fiber or cloth-like masks saturated with skincare ingredients that are applied to the face, allowed to sit for a while, and then the sheet is removed but the skincare ingredients are not meant to be rinsed off. The concept is far more gimmicky than anything else. You can get the hydrating ingredients this mask contains from plenty of "regular" masks, not to mention lots of facial moisturizers which are far more efficient ways to deliver these ingredients. The notion that these sheet masks provide some special delivery system is hogwash but to put it in terms we prefer here at Beautypedia, there is no research showing they have that benefit.

Coconut Ultra Hydrating Paper Mask comes in a single sheet that adheres easily to skin and, while saturated with plenty of solution, isn't drippy or messy. The formula includes a number of beneficial ingredients, including several with hydrating properties, and antioxidants as well.

The reason this doesn't rate higher is that it contains fragrant plant extracts, along with fragrance itself. Fragrance in any form has the potential to cause skin-damaging irritation, particularly in a product like this that it meant to be left on skin.

We want to note that when we used this mask, we experienced burning. Reactions can vary widely among those who try a product, but in looking at online reviews this seems to be a common experience, and one we wanted to note in our review. This burning sensation is potentially caused by the fragrance ingredients being combined with glycerin and propanediol, penetration-enhancing ingredients that can serve to make fragrance even more sensitizing than it already is.

Even without experiencing a reaction, this sheet mask just doesn't have what it takes to rank among the best masks on the market, even at its price. Check out of our list Best Face Masks to see which masks really impressed us!

Pros:
  • Mask isn't overly drippy or messy.
  • Contains skin-beneficial ingredients including emollients and antioxidants.
Cons:
  • Paper mask is not the most effective way to deliver skincare ingredients.
  • Contains fragrance ingredients that can irritate skin.
  • We experienced burning when actually using it.
Jar Packaging: No
Tested on animals: No
The single-use Yes To Coconut Ultra Hydrating Paper Mask is rich in coconut extracts and ultra-hydrating for those times when your skin needs an extra dose of moisture and a tropical vacation.
Water (Aqua), Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin Propanediol, Sorbitol, Cocos Nucifera (Coconut) Oil, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Water, Aleurites Moluccana (Kukui) Seed Extract, Hibiscus Sabdariffa Flower Extract, Morinda Citrifolia Fruit Extract, Musa Sapientum (Banana) Fruit Extract, Orchis Mascula Flower Extract, Psidium Guajava (Guava) Fruit Extract, Malus Domestica Fruit Cell Culture Extract, Honey, Allantoin, Lecithin, Algin, Galactoarabinan, Beta-Glucan, Heptyl Glucoside, Dipotassium Glycyrrhizate, Xanthan Gum, Tetrasodium Glutamate, Diacetate, Caprylhydroxamic Acid, Sodium Hyaluronate, Sodium Hydroxide, Benzoic Acid, Sorbic Acid, Phenoxyethanol, Fragrance (Parfum), Coumarin.

Yes To At-A-Glance

How this Israel-based brand of skin-care products came to be so widely distributed is an impressive marketing feat. Its sold in over a dozen countries and weve seen it locally in such diverse places as Safeway (a grocery store) and Ulta (a salon/spa/cosmetics boutique). Business is booming in the natural products market, and it appears that the Yes To brand is on its way to being one of the frontrunners! Yes To products were even featured on the popular daytime talk show The View. Clearly, this line has attracted the attention both of consumers and the media.

Why all the fuss? Well do our best to explain, but the simple reality is that the success of this brand is due to the fact that lots of consumers want natural products, regardless of whether or not the formula is beneficial for skin. Many women (but not those who read our reviews) are completely unaware that many of the products from the so-called natural product lines contain just as many synthetic ingredients as unnatural brands. Thats no longer the case with Yes To products, but not too long ago, it was!

The Yes To brand is divided into multiple sub-brands. To name a few: Yes To Carrots, Yes To Cucumbers, Yes To Tomatoes, Yes To Grapefruit, Yes to Coconut and Yes To Blueberries. The original launch and the largest group is Yes To Carrots. After the carrot-containing products became a hit, the company began to assemble a tossed salad of other products, including their Yes To Cucumbers, Yes To Tomatoes, and Yes to Blueberries. What next? Were anticipating Yes To Lettuce and Yes To Blue Cheese Dressing, that way you can make a complete salad!

All kidding aside, Yes To products are worth a look if you prefer mostly natural ingredients, though not every natural ingredient Yes To uses has been proven beneficial for skin, and some are problematic. As with most natural-themed lines, there are a handful of Yes To products to consider. But few of them are state-of-the-art and there are no products to successfully manage acne or blackheads, lighten skin discolorations, or significantly reduce redness

Although it is commendable that Yes To doesnt make over-the-top anti-aging claims, a skin-care line should help take care of skins daily needs, and this lines products are somewhat lacking. All the fruits, vegetables, and any natural ingredient you can name isnt enough to protect skin from the cumulative damage of unprotected sun exposure (the Yes To brand does sell a couple of excellent sunscreens) or to satisfy other skin-care needs. Its a nice idea to think that tomatoes, carrots, sweet potatoes, and blueberries are as good for your skin when applied topically as they are for your health when consumed as part of a healthy diet, but thats simply not the case. Still, if you shop this line carefully youll come away with some workable products that are pleasant to use.

For more information about Yes To and its food-themed brands, visit www.yestocarrots.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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