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Yes To

Yes to Coconut Ultra Hydrating Facial Mask

2.00 fl. oz. for $ 15.99
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Brand Overview

Creamy face masks can be a great way to give extra-dry skin an extra boost of moisture (especially when left on overnight), and Yes To's option has a lot going for it in that regard. However, it's not a top-tier product when it comes to soothing parched skin because of a couple of ingredient missteps and when it comes to skincare every ingredient counts.

Yes to Coconut Ultra Hydrating Facial Mask comes in a plastic squeeze tube with a flip-top cap. The consistency is creamy and almost paste-like, probably due to the high amount of bentonite, a type of clay it contains. That much absorbent clay might give some with dry skin pause about using this, but its absorbent nature is countered by a host of emollients also included in the formula. The result is a product that feels soothing and hydrating to dry skin.

Several antioxidants and some skin-soothing and skin-replenishing ingredients are also included, all welcome additions, especially if you have dry skin.

The only issue is the inclusion of fragrance, in the form of fragrance itself and fragrant orchid flower extract. They're not present in large amounts, but it's something to consider because even a dash of fragrance can trigger skin-damaging irritation.

Yes To recommends leaving this mask on skin for 10 minutes before rinsing, somewhat mitigating the fragrance issue, though if you choose to leave it on for maximum moisture and the benefits of the really interesting ingredients, the fragrance presents more of an issue.

Pros:
  • Contains a number of emollients.
  • Feels soothing and hydrating to dry skin.
  • Contains antioxidants and skin-replenishing ingredients.
Cons:
  • Contains fragrance, which can irritate skin.
Jar Packaging: No
Tested on animals: No
Get ready for some rest and re-hydration! (Some relaxation, too!) Perfect for those with very dry skin, this indulgent 10-minute mask gives you an extra dose of moisture and TLC with a decadent blend of deeply hydrating virgin coconut and avocado oils and detoxifying natural clay. Slather it on, put up your feet and enjoy your mini moisturizing break. Plush pillows and soothing tunes not included, but definitely encouraged!
Water (Aqua), Glycerin, Aloe Barbadensis (Aloe) Leaf Juice, Bentonite, Hydrogenated Vegetable Glycerides, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Ethylhexyl Palmitate, Coconut Alkanes, Olea Europaea (Olive) Fruit Oil, Persea Gratissima (Avocado) Oil, Galactoarabinan, Glyceryl Stearate, Polyglyceryl-10 Oleate, Titanium Dioxide, Helianthus Annuus (Sunflower) Seed Oil, Honey, Cocos Nucifera (Coconut) Water, Sodium Hyaluronate, Cocos Nucifera (Coconut) Fruit Juice, Aleurites Moluccana (Kukui) Seed Extract, Hibiscus Sabdariffa Flower Extract, Morinda Citrifolia (Noni) Fruit Extract, Musa Sapientum (Banana) Fruit Extract, Orchis Mascula Flower Extract, Psidium Guajava (Guava) Fruit Extract, Allantoin, Magnesium Aluminum Silicate, Glyceryl Caprylate, Ethylhexylglycerin, Xanthan Gum, Propanediol, Citric Acid, Phenoxyethanol, Fragrance (Parfum), Coumarin.

Yes To At-A-Glance

How this Israel-based brand of skin-care products came to be so widely distributed is an impressive marketing feat. Its sold in over a dozen countries and weve seen it locally in such diverse places as Safeway (a grocery store) and Ulta (a salon/spa/cosmetics boutique). Business is booming in the natural products market, and it appears that the Yes To brand is on its way to being one of the frontrunners! Yes To products were even featured on the popular daytime talk show The View. Clearly, this line has attracted the attention both of consumers and the media.

Why all the fuss? Well do our best to explain, but the simple reality is that the success of this brand is due to the fact that lots of consumers want natural products, regardless of whether or not the formula is beneficial for skin. Many women (but not those who read our reviews) are completely unaware that many of the products from the so-called natural product lines contain just as many synthetic ingredients as unnatural brands. Thats no longer the case with Yes To products, but not too long ago, it was!

The Yes To brand is divided into multiple sub-brands. To name a few: Yes To Carrots, Yes To Cucumbers, Yes To Tomatoes, Yes To Grapefruit, Yes to Coconut and Yes To Blueberries. The original launch and the largest group is Yes To Carrots. After the carrot-containing products became a hit, the company began to assemble a tossed salad of other products, including their Yes To Cucumbers, Yes To Tomatoes, and Yes to Blueberries. What next? Were anticipating Yes To Lettuce and Yes To Blue Cheese Dressing, that way you can make a complete salad!

All kidding aside, Yes To products are worth a look if you prefer mostly natural ingredients, though not every natural ingredient Yes To uses has been proven beneficial for skin, and some are problematic. As with most natural-themed lines, there are a handful of Yes To products to consider. But few of them are state-of-the-art and there are no products to successfully manage acne or blackheads, lighten skin discolorations, or significantly reduce redness

Although it is commendable that Yes To doesnt make over-the-top anti-aging claims, a skin-care line should help take care of skins daily needs, and this lines products are somewhat lacking. All the fruits, vegetables, and any natural ingredient you can name isnt enough to protect skin from the cumulative damage of unprotected sun exposure (the Yes To brand does sell a couple of excellent sunscreens) or to satisfy other skin-care needs. Its a nice idea to think that tomatoes, carrots, sweet potatoes, and blueberries are as good for your skin when applied topically as they are for your health when consumed as part of a healthy diet, but thats simply not the case. Still, if you shop this line carefully youll come away with some workable products that are pleasant to use.

For more information about Yes To and its food-themed brands, visit www.yestocarrots.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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