Yes to Blueberries Deep Wrinkle Night Cream
Yes To started out with carrots as their only hero ingredient. Now this vegetable has to compete with other food groups for attention to be the answer to your skin-care concerns. Yes To's rationale for the various plants they utilize is that carrots are for normal to dry skin, cucumbers for sensitive skin, tomatoes for oily or acne prone skin, grapefruit for uneven skin tone, and blueberries for anti-aging. How they came up with these divisions is nothing more than marketing acumen because it certainly isn't based on any scientific facts.
One of the prominent aspects of Yes To's product groupings is that they are mostly laden with irritating fragrance extracts marring what would otherwise be decent, though not exciting formulas.
Ironically, Yes To does have a range of products that are fragrance-free based, on the company's assertion fragrance isn't good for delicate, sensitive skin. Clearly they've missed the abundant research showing that fragrance extracts, both synthetic and natural are a problem for all skin types, but at least they got it right for one of their categories. Unfortunately that isn't the case for Yes To Blueberries.
If you want to believe blueberry is a good anti-aging ingredient for skin than this would be the moisturizer for you. True, blueberry is a good antioxidant, but the juice version in this product isn't the best way to deliver those benefits to skin. Other than the blueberry this also contains some good emollients and plant oils. All of that would have earned it a good rating, but the darn fragrance and jar packaging drags it down to the doldrums (see More Info for details on why both of these are a problem for skin care products).
- Contains some very good emollients and plant oils.
- Loaded with fragrant plants extracts and synthetic fragrant ingredients that cause irritation and are more pro-aging than anything else.
- Jar packaging won't keep the beneficial ingredients stable once the container is opened.
Fragrance in Skin Care: Daily use of products that contain a high amount of fragrance, whether the fragrant ingredients are synthetic or natural, causes chronic irritation that can damage healthy collagen production, lead to or worsen dryness, and impair your skin's ability to heal. Fragrance-free is the best way to go for all skin types. If fragrance in your skin-care products is important to you, it should be a very low amount to minimize the risk to your skin (Sources: Dermatitis, November-December 2013, pages 283–290; Inflammation Research, December 2008, pages 558–563; Skin Pharmacology and Physiology, June 2008, pages 124–135, and November-December 2000, pages 358–371; Journal of Investigative Dermatology, April 2008, pages 15–19; Journal of Cosmetic Dermatology, March 2008, pages 78–82; Mechanisms of Ageing and Development, January 2007, pages 92–105; and British Journal of Dermatology, December 2005, pages S13–S22).
Jar Packaging: The fact that it's packaged in a jar means the beneficial ingredients won't remain stable once it is opened. All plant extracts, vitamins, antioxidants, and other state-of-the-art ingredients break down in the presence of air, so once a jar is opened and lets the air in, these important ingredients begin to deteriorate. Jars also are unsanitary because you're dipping your fingers into them with each use, adding bacteria, which further deteriorate the beneficial ingredients (Sources: Free Radical Biology and Medicine, September 2007, pages 818–829; Ageing Research Reviews, December 2007, pages 271–288; Dermatologic Therapy, September-October 2007, pages 314–321; International Journal of Pharmaceutics, June 12, 2005, pages 197–203; Pharmaceutical Development and Technology, January 2002, pages 1–32; International Society for Horticultural Science, www.actahort.org/members/showpdf?booknrarnr=778_5; Beautypackaging.com, and www.beautypackaging.com/articles/2007/03/airless-packaging.php).
Yes to Blueberries Deep Wrinkle Night Cream is formulated with Wild Acacia to reduce wrinkle depth and appearance and Cupuacu Seed Butter to 'plump' skin. Let us do the wrinkle-fighting, time-erasing work, while you sleep!
Yes To At-A-Glance
How this Israel-based brand of skin-care products came to be so widely distributed is an impressive marketing feat. Its sold in over a dozen countries and weve seen it locally in such diverse places as Safeway (a grocery store) and Ulta (a salon/spa/cosmetics boutique). Business is booming in the natural products market, and it appears that the Yes To brand is on its way to being one of the frontrunners! Yes To products were even featured on the popular daytime talk show The View. Clearly, this line has attracted the attention both of consumers and the media.
Why all the fuss? Well do our best to explain, but the simple reality is that the success of this brand is due to the fact that lots of consumers want natural products, regardless of whether or not the formula is beneficial for skin. Many women (but not those who read our reviews) are completely unaware that many of the products from the so-called natural product lines contain just as many synthetic ingredients as unnatural brands. Thats no longer the case with Yes To products, but not too long ago, it was!
The Yes To brand is divided into multiple sub-brands. To name a few: Yes To Carrots, Yes To Cucumbers, Yes To Tomatoes, Yes To Grapefruit, Yes to Coconut and Yes To Blueberries. The original launch and the largest group is Yes To Carrots. After the carrot-containing products became a hit, the company began to assemble a tossed salad of other products, including their Yes To Cucumbers, Yes To Tomatoes, and Yes to Blueberries. What next? Were anticipating Yes To Lettuce and Yes To Blue Cheese Dressing, that way you can make a complete salad!
All kidding aside, Yes To products are worth a look if you prefer mostly natural ingredients, though not every natural ingredient Yes To uses has been proven beneficial for skin, and some are problematic. As with most natural-themed lines, there are a handful of Yes To products to consider. But few of them are state-of-the-art and there are no products to successfully manage acne or blackheads, lighten skin discolorations, or significantly reduce redness
Although it is commendable that Yes To doesnt make over-the-top anti-aging claims, a skin-care line should help take care of skins daily needs, and this lines products are somewhat lacking. All the fruits, vegetables, and any natural ingredient you can name isnt enough to protect skin from the cumulative damage of unprotected sun exposure (the Yes To brand does sell a couple of excellent sunscreens) or to satisfy other skin-care needs. Its a nice idea to think that tomatoes, carrots, sweet potatoes, and blueberries are as good for your skin when applied topically as they are for your health when consumed as part of a healthy diet, but thats simply not the case. Still, if you shop this line carefully youll come away with some workable products that are pleasant to use.
For more information about Yes To and its food-themed brands, visit www.yestocarrots.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.