Wowder promises to cut down on shine, set makeup, and look like skin—all of which comes true with this basic but good loose powder.
Wowder's air-light, finely-milled texture produces sheer coverage when applied with a brush, though you can slightly build it up where needed. The finish feels matte but has subtle hint of sparkle to keep skin from looking flat. Glossier claims that this powder also helps blur pores—we didn't see a noticeable difference there, but at least it didn't exaggerate pores (like some powders do).
It comes in three translucent tones: Light/Medium, Dark/Deep, and Rich. There's a big jump from Light/Medium to Dark/Deep, which means you're out of luck if you fall somewhere in between. On the positive side, we applaud the options for deeper skin tones.
Our only complaint about the packaging—and it's minor—is that while we appreciate that the mesh sifter keeps this jar of loose powder from spilling out all over the place, it can hinder your ability to pick up enough product on your brush. We found that we had to close the lid and turn it over a couple times throughout application to shake out enough powder, which some may find annoying.
To sum it up, there's nothing over-the-top amazing about Wowder, but if you're only looking for minimal coverage or just want a tinted setting powder, this gets the job done in a natural-looking way.
- Air-light, finely-milled, sheer, loose powder blends easily and layers without heaviness.
- Absorbs oily shine on contact, yet doesn't look "flat matte".
- Comes in shades for darker skin tones, which aren't always easy to find.
- Fragrance free.
- Some may find the mesh sifter annoying.
- Doesn't really bring the WOW factor.
Glossier is the brainchild of Emily Weiss, whose successful beauty blog IntoTheGloss.com inspired the spinoff skin care/makeup line launched in 2014. Weiss describes the concept behind Glossier as a lifestyle beauty brand with a highly edited selection of streamlined skin care and makeup products.
We consider Glossier's makeup the strong suit of the brand. Their tagline of uncomplicated makeup staples that live with you, not on you, rings true with their simple yet impressive lineup of color products. Each is intentionally designed as a low maintenance option to enhance your appearance but not overpower it, allowing your natural beauty to shine through. By and large, the makeup products perform well, and while the shade options aren't vast, we're impressed by the flattering, attractive colors they've curated.
Glossier's skin care fares a little lower on the rating scale. While the majority of formulas are decent, they tend to be lackluster in terms of a well-researched cocktail of beneficial ingredients. Not bad, but not great either. Aesthetically-speaking, the skincare products stick to their reoccurring promise of dewy, glowy looking skin.
We're happy to report the majority of Glossier's skin care and makeup products are fragrance free, which is a rarity in the cosmetics industry and better overall for the health of your skin.
To sum it up: Skin care-wise there's room for improvement, but if you like the minimalist approach and cool girl vibe, Glossier makeup delivers. We're intrigued to see what they come up with next!
For more information on Glossier, visit glossier.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.