Worth the Hype Waterproof Mascara
NYX claims Worth the Hype Waterproof Mascara delivers fuller-looking lashes that stand up to rain, sweat and tears. In reality, it's definitely durable but is dismal in the volume department.
Unlike the non-waterproof version of Worth the Hype Mascara, this formula lacks the ability to build thickness. It resists clumping so lashes have a defined look, but that's about as good as it gets.
On the plus side, the fragrance-free formula passes the waterproof test with flying colors, and we also appreciate how well it holds lash curl. Just be aware that those qualities come at the expense of this formula being very difficult to remove (even with our best makeup remover).
- Waterproof as claimed.
- Helps lashes hold their curl.
- Fragrance free.
- Doesn't live up to its volumizing claims.
- More difficult to remove than your average waterproof mascara.
Effortless to apply and comfortable to wear, our buildable formula gives you fuller-looking lashes that feel feathery-soft. Now available in a waterproof version, this mascara doesnt just live up to the hype, it also stands up to rain, sweat or tears. Plus, the tapered tip lets you brush, build and lengthen even the littlest baby lashes at the inner corner of your eyes.
This small Los Angelesbased makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.
It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, and the line can also be found at Target and Nordstrom Rack, but they carry a smaller selection of NYX products.The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.
NYX Cosmetics website is www.nyxcosmetics.com.
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