Worth the Hype Volume & Lengthening Mascara
Worth the Hype Volume & Lengthening Mascara's strength lies in its buildable formula. Don't expect dramatically fuller, longer lashes from just one swipe, but bold, "notice me" lashes really are attainable from successive coats.
Upon first coat, Worth the Hype's dense bristle brush applies a light layer of mascara that gives lashes a fanned out appearance. Every coat thereafter builds up more volume and length, while retaining the feathery look. Occasionally, you may get some minor clumping but it can easily be combed through.
The downside to building up so many coats is that it tends to result in slight flaking later in the day (this doesn't seem to be an issue if you only apply a layer or two). We also noticed that this mascara has difficulty holding curl so if you have stick-straight lashes this probably isn't your best option. Still, for some, Worth the Hype Volume & Lengthening Mascara's buildable volume + length really is worth is it!
- Builds volume and length, taking lashes from natural to dramatic.
- Gives a feathery, fanned out look.
- Fragrance free.
- Multiple coats can lead to flaking later in the day.
If you want your lashes to look darker, fuller and lethally gorgeous all day long, then Worth the Hype Volumizing & Lengthening Mascara is your jam. A breeze to apply and comfortable to wear, this buildable formula actually does what it promises, making it worth the hype in every which way. It also features a brush that tapers at the tip, so you can brush, build, and lengthen even the littlest baby lashes at the inner corners of your eyes.
This small Los Angelesbased makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.
It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, and the line can also be found at Target and Nordstrom Rack, but they carry a smaller selection of NYX products.The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.
NYX Cosmetics website is www.nyxcosmetics.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.