Wonder’Fully Real Mascara Waterproof
After what we experienced with the regular version of Rimmel’s Wonder’Fully Real Mascara, we weren’t too optimistic that the waterproof version would be much better. Sadly, our lack of optimism was wise: the waterproof version is even worse!
Packaged in the same flashy-looking metallic fuchsia tube as the regular version and with the same narrows-to-a-fine-tip rubber bristled brush, this fragrance-free mascara drags along lashes, feeling almost scratchy as it deposits an excessive amount of mascara.
Normally, too much mascara at once can be combed through easily enough to smooth out any clumps or globs, but not this time! The fast-drying formula tenaciously clings to lashes, practically daring you to try to fix what can only be described as looking as though you slept in your mascara--for a whole week.
Although Wonder’Fully Real Mascara Waterproof is waterproof, it’s also very difficult to remove. Cleanser alone won’t budge this formula (including if it gets on skin around the eyes, which it almost certainly will) and silicone- or oil-based makeup removers require two or three passes before everything is gone.
None of this is wonderful and the results aren’t the kind of real most people would want for lash enhancement, which is why we strongly encourage you to consider better waterproof mascaras here.
- Fragrance free, waterproof formula.
- Brush drags along lashes, feeling scratchy.
- Deposits an excessive amount of mascara that can’t be smoothed out.
- Makes lashes and skin around eyes look as though you slept in your mascara for a week.
- Clings so tenaciously to lashes and dries so quickly, mistakes cannot be fixed.
- Very difficult to remove.
Stunning length and beautiful volume. So you can wing the look. Tapered, easy control brush: extends each and every lash, for longer, fuller looking lashes Rich creamy formula, wears all day.
Strengths: Inexpensively priced; a great pressed bronzing powder; several impressive mascaras; a collection of praiseworthy of lip color products including gloss and lipstick; a couple of good foundations.
Weaknesses: Not the most user-friendly packaging; lackluster skincare-esque products; some gimmicky makeup items that turn out to be duds.
Rimmel is a London-based company, under the ownership of Coty Inc. since 1996 (Coty also owns other cosmetic lines such as philosophy and Sally Hansen). A self-proclaimed edgy cosmetics line thats all about experimentation and setting trends, not following them, Rimmel livens things up with a mix of trendy and classic shade options and new product launches at a rapid pace.
While not all of Rimmels products are an absolute hit, there are some individual standout items (see top-rated reviews) that can compete with the best of whats out thereat rock bottom prices no less. A few of their lip color products deserve special mention for their elegant texture and fashion-forward colors.
Where Rimmel falls into hit-or-miss territory is with its excessive collection of mascaras (it seems as though they launch a new one every month) which makes it confusing to try to figure out which one is the best. Some are impressive and absolutely worth buying, while others are gimmicky duds. Lucky for you, weve put them rigorous testing so you can make an informed decision! Oh, what our lashes go through so you avoid frustration and wasting money!
Rimmel also dabbles in a smidgen of skincare-esque products that claim to go above and beyond the norm. For various reasons mentioned within the individual reviews, these products tend to fall short of being worthwhile purchases, even at their bargain-friendly price point. Overall, while Rimmel has some misses, they earn our praise for several good to excellent makeup items at nearly unbeatable prices. Sort by three-star and four-star rating under this brand to find the best of what Rimmel has to offer!
Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.
For more information about Rimmel, owned by Coty, visit www.rimmellondon.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.