Rimmel Wonder’Full Brow 24HR Brow Mascara


Wonder’Full Brow 24HR Brow Mascara

0.15 fl. oz. for $ 7.99
Expert Rating

Expert Reviews

Community Reviews



Brand Overview

Rimmel’s Wonder’Full Brow 24HR Brow Mascara excels in some capacities, but will it work for you? That really depends on the current state of your brows and what kind of look you’re going for.

We’ll start with the applicator: the brush is on the small side, which comes in handy if you want to work on smaller areas at a time instead of one continuous swoop through.

The formula does a good job of grabbing on to brow hairs and locking them in place. It also contains tiny fibers that can help boost the appearance of brow thickness (not majorly but a bit). We found it best to wipe some of the product off to avoid a heavy-handed look.

Keep in mind this isn’t going to work like a pencil or powder type of brow filler—instead, this brow mascara intensifies the brow hairs you already have rather than shading in blank spaces. In other words, if you need to actually draw in brow hairs, this won’t be your cup of tea. In our experience, it was easiest to work with in the thicker areas of our brows as opposed to wispier tail ends.

Once set, the mascara stiffly holds brow hairs in place for impressively durable wear. You have a bit time to work with the formula before it dries down. After that, it’s not that easy to correct mistakes so you’ll quickly want to make sure you like how your brows look.

We didn’t keep this brow mascara on for a full 24 hours as the name implies, but it did deliver a solid run until we took it off with makeup remover at the end of the night. No smudging or flaking was observed during wear, another plus.

Rimmel proudly advertises the fragrance-free formula as being infused with biotin and collagen. Don’t sink your hopes into thinking that is doing anything special for your brow hairs, but at least it’s not a hinderance or irritating in any way to the skin beneath your brows.

Out of the three colors offered at the time of this review, we were only able to get our hands on the medium brown shade, which offered a good dose of pigmented color. If you’ve tried the Blonde or Dark Brown shade, we’d love to hear your thoughts in the community reviews section.

All told, if you have sparse brows to begin this may not be the right product for you, but for others Wonder’Full Brow 24HR Brow Mascara can be worth experimenting with as a budget-friendly option to tint and lock brows in place.

  • Intensifies brows and creates a fuller appearance.
  • Locks brow hairs in places for all day hold.
  • Mini brush comes in handy if you want to work on small areas at a time.
  • Fragrance free.
  • Won’t be your cup of tea if you want to draw in brow hairs or shade for more solid color.
  • Not easy to correct mistakes.
Jar Packaging: No
Tested on animals: Yes

Wonder'Full 24HR Brow Mascara fills & plumps brows with fibers. The formula is infused with a Brow Boost Complex, biotin and collagen. The tiny tapered brush is perfect for easy, mistake-proof application. Up to 24HR wear, waterproof, smude-proof & fade-proof.

Isododecane, Aqua, Cera Alba/Beeswax/Cire D'abeille, Microcristallina Cera/Microcrystalline Wax/Cire Microcrystalline, Trimethylsiloxysilicate, VP/Hexadecene Copolymer, Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Quaternium-90 Bentonite, Paraffin, Butylene Glycol, Polyglyceryl-3 Diisostearate, Phenoxyethanol, Propylene Carbonate, Nylon-6, Tocopheryl Acetate, Glyceryl Rosinate, Panthenol, Sodium Hydroxide, Synthetic Wax, Triethoxycaprylylsilane, Polyethylene, Argania Spinosa Kernel Oil, Arginine, Caffeine, Camellia Sinensis Seed Oil, Hydrolyzed Collagen (Derived From Fish), PPG-26-buteth-26, Sclerocarya Birrea Seed Oil, Passiflora Edulis Seed Oil, PEG-40 Hydrogenated Castor Oil, Silica, Biotin, Hydrolyzed Keratin, Pantolactone, Glycerin, Sodium Sulfate, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1, Potassium Sorbate, Sorbitol, 1,2-hexanediol, Caprylyl Glycol, Sodium Benzoate, Benzoic Acid, Myristoyl Pentapeptide-17, Tocopherol, [May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Ultramarines (CI 77007)].

Rimmel At-A-Glance

Strengths: Inexpensively priced; a great pressed bronzing powder; several impressive mascaras; a collection of praiseworthy of lip color products including gloss and lipstick; a couple of good foundations.

Weaknesses: Not the most user-friendly packaging; lackluster skincare-esque products; some gimmicky makeup items that turn out to be duds.

Rimmel is a London-based company, under the ownership of Coty Inc. since 1996 (Coty also owns other cosmetic lines such as philosophy and Sally Hansen). A self-proclaimed edgy cosmetics line thats all about experimentation and setting trends, not following them, Rimmel livens things up with a mix of trendy and classic shade options and new product launches at a rapid pace.

While not all of Rimmels products are an absolute hit, there are some individual standout items (see top-rated reviews) that can compete with the best of whats out thereat rock bottom prices no less. A few of their lip color products deserve special mention for their elegant texture and fashion-forward colors.

Where Rimmel falls into hit-or-miss territory is with its excessive collection of mascaras (it seems as though they launch a new one every month) which makes it confusing to try to figure out which one is the best. Some are impressive and absolutely worth buying, while others are gimmicky duds. Lucky for you, weve put them rigorous testing so you can make an informed decision! Oh, what our lashes go through so you avoid frustration and wasting money!

Rimmel also dabbles in a smidgen of skincare-esque products that claim to go above and beyond the norm. For various reasons mentioned within the individual reviews, these products tend to fall short of being worthwhile purchases, even at their bargain-friendly price point. Overall, while Rimmel has some misses, they earn our praise for several good to excellent makeup items at nearly unbeatable prices. Sort by three-star and four-star rating under this brand to find the best of what Rimmel has to offer!

Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.

For more information about Rimmel, owned by Coty, visit www.rimmellondon.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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