Milk Makeup

Watermelon Brightening Serum

1.20 fl. oz. for $ 36.00
Expert Rating

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Brand Overview

Watermelon Brightening Serum's unique solid stick gives a new twist on how to apply your serum. It's not a foolproof formula, but interesting nonetheless.

Aesthetically speaking, this solid serum delivers a cool sensorial experience as it transforms to a refreshing, water-like sensation that glides over skin as you apply it. The stick form makes it convenient to travel with (no liquidy mess to contend with) and it's also easy to apply on the go.

Formula-wise, it's a mix of pros and cons. The good news is that there's an appreciable blend of antioxidants, peptides and replenishing ingredients to help revitalize skin. We wouldn't go as far as to label it a "brightening" formula, but key ingredients present can help any skin type look healthier overall.

The bad news is that the clear plastic packaging can't keep the light out, which causes some of those good-but-light-sensitive ingredients to break down prematurely.

Watermelon Brightening Serum's other letdown is that it contains a couple less-than-desirable ingredients, including chicory extract and bitter orange flower water, which have potential skin-sensitizing properties.

With a few tweaks, Watermelon Brightening Serum would earn our whole-hearted recommendation. Until then, you're better off checking out our list of Best Serums.

  • Beneficial blend of antioxidants, peptides and replenishing ingredients to help revitalize skin.
  • Creates a refreshing, water-like sensation as it glides over skin.
  • Stick form is convenient for travel/on-the-go use.
  • Clear packaging allows some of the good ingredients to break down prematurely.
  • Contains a couple of potential skin-sensitizing ingredients.
Jar Packaging: No
Tested on animals: No
A brightening and hydrating solid serum stick that evens skin tone, reduces the appearance of fine lines, and revitalizes the complexion for luminous, glowing skin.
Water, Butylene Glycol, Bis-PEG-18 Methyl Ether Dimethyl Silane, Sodium Stearate, Pentylene Glycol, Glycerin, Oleth-2, Citrus Aurantium Amara (Bitter Orange) Flower Water, Citrullus Vulgaris (Watermelon) Fruit Extract, Fragaria Vesca (Strawberry) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Lens Esculenta (Lentil) Fruit Extract, Lens Esculenta (Lentil) Seed Extract, Cichorium Intybus (Chicory) Root Extract, Prunus Domestica Fruit Extract, Opuntia Ficus-Indica Stem Extract, Lepidium Sativum Sprout Extract, Acacia Senegal Gum, Sea Water, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Sodium Lactate, Hydrolyzed Rice Protein, Lecithin, Sodium PCA, Polysorbate 20, Palmitoyl Tetrapeptide-7, Phospholipids, Palmitoyl Tripeptide-1, Sodium Hyaluronate, Ethylhexylglycerin, Xanthan Gum, Salicylic Acid, Stearic Acid, Carbomer, Ascorbic Acid, Citric Acid, Hexylene Glycol, Caprylyl Glycol, Sorbic Acid, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Chlorphenesin, Red 40 (Ci 16035), Yellow 5 (Ci 19140).

Milk Makeup At-A-Glance


Milk Makeup is one branch of the Milk media company, based in New York and Los Angeles, where creativity and innovation are at the forefront. That vision echoes throughout their skincare and makeup lines, designed to create cool, effortless looks with easy application.

Since many Milk Makeup products can be used several waysa blush is a highlighter is an eyeshadowand since even some skincare products come in solid, swipe-on formulas, their target audience is a savvy girl-on-the-go: one whos not afraid to experiment with a low maintenance, high concept look. Milk makeup was created to travel well and often, since few products come in liquid form, and all can be applied without brushes, puffs, or applicators. Not everyone's ideal makeup can be done in five minutes in the back of a cab--but if you're that girl, you're a "Milk girl."

For the most part were impressed by Milk Makeups performance, design, and vibe, but their ingredient selection isnt exactly worry-free: While Milk Makeup advertises their products as made with the best possible ingredients, many of them, unfortunately, contain irritants such as citrus oils. A multi-tasking, time-saving product isnt worth your time or money if it also exposes your skin to troublesome ingredientsalthough some Milk products fare better in this regard, so do take a peek at our reviews!

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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