Water Boost Hydrating Gel Cream
Simple's Water Boost Hydrating Gel Cream is an example of a product that stops short of a earning an enthusiastic recommendation from our team because of how much better the formula could be with just a few more additions. It's not a bad formula in terms of problematic ingredients, but one that leaves your skin wanting more of the good stuff.
This moisturizer comes in a squeeze tube and, true to its name, has a gel cream texture. It feels hydrating and even cooling on skin (irritating mint and menthol are the usual culprits for that sensation but thankfully neither are included in this formula), offering a refreshed sensation. It absorbs quickly, leaving skin looking temporarily plumped and smoothed.
Looking at the ingredients, there are some good skin-conditioning ones here, and the formula is also fragrance- and irritant-free. The problem is that it's just not very robust. It's lacking a complement of antioxidants, skin-replenishing, and skin-restoring ingredients that would really serve to better protect skin against dehydration as claimed.
Ultimately, this product took its brand name literally because it's a little too, well… simple!
- Gel cream feels hydrating and cooling (without irritating menthol)
- Makes skin appear temporarily plumped and smoothed.
- Fragrance free.
- Tube packaging ensures formula will remain stable.
- Bare-bones formula lacks more potent ingredients to truly hydrate skin.
Lightweight and silky in texture, Simple Water Boost Hydrating Gel Cream delivers instant and long-lasting hydration to dull, thirsty skin. Its non-greasy formula smooths away dryness for skin that looks and feels healthy and revitalized with no sticky residue. Skin is better protected against dehydration and sensitivity with every use.
Launched in the United Kingdom in the 1960s, the general philosophy of the Simple skincare brand is, well... simple! Back then and presently, the brand's claim to fame is that all its products are designed with sensitive skin in mind (as all skincare products should be), omitting fragrance and other ingredients that can potentially cause reactions.
For the most part, we're happy to say Simple gets it right. A series of reformulations in 2015 resulted in a nearly across-the-board improvement in its products. Although they remain decidedly no-frills, they are indeed suitable for sensitive skin.
That doesn't mean there aren't a few missteps in the bunch (you can learn more about this in our individual reviews), but for the most part Simple is a good, reliable, inexpensive line, particularly for facial cleansers and makeup removers.
Note that if your sensitive skin is accompanied by redness, Simple simply doesn't go far enough. Minimalist formulas are one thing if you're operating on the principle that for sensitive skin, fewer ingredients are better; however, to alleviate redness you need proven soothing ingredients present in concentrations that are highly likely to make a visible difference. That's one area where Simple falters. Maybe the next revamp will correct this deficiency; what's been done to date has us encouraged.
For more information about Simple (owned by Uniliver) products visit www.simpleskincare.com. Because Simple products are sold in mainland China, where animal testing is required on imported cosmetics, we do not consider them to be a cruelty-free brand.
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