Water Boost Hydrating Booster
Simple has entered the category of boosters with their Water Boost Hydrating Booster, a fluid moisturizer packaged in an opaque squeeze tube with a pointed, narrow opening. The fragrance-free formula is suitable for all skin types but lacks a sophisticated mix of repairing and replenishing ingredients found in other hydrating boosters (hydration is great, but skin needs more than just hydrating ingredients).
Simple claims this booster can be applied under your moisturizer, mixed with it prior to applying, or used as a concentrated spot treatment over dry areas. All hydrating boosters can be used in this manner and while this one has a lightweight texture that layers well—and contains some good but basic hydrating ingredients—it isn't a powerhouse addition to your skincare routine.
In essence, the formula is more of a gentle nudge than a big boost, for dry, dehydrated skin. See our list of Best Serums and Boosters for superior options that produce skin-quenching results.
- Lightweight yet hydrating texture layers well with other products.
- Fragrance free.
- Lacks sophisticated repairing and replenishing ingredients.
- The minerals it contains aren't exactly "skin essential".
- Contains polyvinyl alcohol, which can aggravate skin.
Specifically designed to reverse 5 symptoms of early dehydration such as dry, rough, tight, dull looking skin or dry dehydrated lines, making it ideal for dry, dehydrated or sensitive skin. Lightweight formulation instantly quenches thirsty skin, making it look and feel healthy, supple and soft to the touch. Smooths away tightness and dryness. Contains skin essential minerals and a plant extract that work like an invisible plaster to lock in moisture and provide long-lasting hydration.
Launched in the United Kingdom in the 1960s, the general philosophy of the Simple skincare brand is, well... simple! Back then and presently, the brand's claim to fame is that all its products are designed with sensitive skin in mind (as all skincare products should be), omitting fragrance and other ingredients that can potentially cause reactions.
For the most part, we're happy to say Simple gets it right. A series of reformulations in 2015 resulted in a nearly across-the-board improvement in its products. Although they remain decidedly no-frills, they are indeed suitable for sensitive skin.
That doesn't mean there aren't a few missteps in the bunch (you can learn more about this in our individual reviews), but for the most part Simple is a good, reliable, inexpensive line, particularly for facial cleansers and makeup removers.
Note that if your sensitive skin is accompanied by redness, Simple simply doesn't go far enough. Minimalist formulas are one thing if you're operating on the principle that for sensitive skin, fewer ingredients are better; however, to alleviate redness you need proven soothing ingredients present in concentrations that are highly likely to make a visible difference. That's one area where Simple falters. Maybe the next revamp will correct this deficiency; what's been done to date has us encouraged.
For more information about Simple (owned by Uniliver) products visit www.simpleskincare.com. Because Simple products are sold in mainland China, where animal testing is required on imported cosmetics, we do not consider them to be a cruelty-free brand.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.