Water Boost Hydrating Booster
Simple has entered the category of boosters with their Water Boost Hydrating Booster, a fluid moisturizer packaged in an opaque squeeze tube with a pointed, narrow opening. The fragrance-free formula is suitable for all skin types but lacks a sophisticated mix of repairing and replenishing ingredients found in other hydrating boosters (hydration is great, but skin needs more than just hydrating ingredients).
Simple claims this booster can be applied under your moisturizer, mixed with it prior to applying, or used as a concentrated spot treatment over dry areas. All hydrating boosters can be used in this manner and while this one has a lightweight texture that layers well—and contains some good but basic hydrating ingredients—it isn't a powerhouse addition to your skincare routine.
In essence, the formula is more of a gentle nudge than a big boost, for dry, dehydrated skin. See our list of Best Serums and Boosters for superior options that produce skin-quenching results.
- Lightweight yet hydrating texture layers well with other products.
- Fragrance free.
- Lacks sophisticated repairing and replenishing ingredients.
- The minerals it contains aren't exactly "skin essential".
- Contains polyvinyl alcohol, which can aggravate skin.
Launched in the United Kingdom in the 1960s, the general philosophy of the Simple skincare brand is, well simple, though not necessarily unique. Back the and presently, the brands claim to fame is that all its products are designed with sensitive skin in mind (as all skincare products should be), omitting fragrance and other ingredients that can potentially cause reactions.
For the most part, were happy to say Simple gets it right. A series of reformulations in 2015 resulted in a nearly across-the-board improvement in its products. Although they remain decidedly no-frills, they are indeed suitable for sensitive skin.
That doesnt mean there arent a few missteps in the bunch (you can learn more about this in our individual reviews), but for the most part Simple is a good, reliable, inexpensive line, particularly for facial cleansers and makeup removers.
Note that if your sensitive skin is accompanied by redness, Simple simply doesnt go far enough. Minimalist formulas are one thing if youre operating on the principle that for sensitive skin, fewer ingredients are better; however, to alleviate redness you need proven soothing ingredients present in concentrations that are highly likely to make a visible difference. Thats one area where Simple falters. Maybe the next revamp will correct this deficiencywhats been done to date has us encouraged, but we wouldnt go so far as to agree that the team behind Simple are Sensitive Skin Experts just yet!
For more information about Simple products, owned by Unilever, visit www.simpleskincare.com. Note that Simple does not provide a Customer Service phone number on their U.S. website.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.