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L'Oreal Paris

Voluminous Lash Primer

0.24 fl. oz. for $ 7.99
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Ingredients

Brand Overview

Primers—whether they're for foundation, eyeshadow, or eyelashes—should enhance the products that come after them in a meaningful way to make them really worth using. Unfortunately that's not the case with L'Oreal's Voluminous Lash Primer, which doesn't do a lot in terms of making your lashes or mascara application noticeably different.

This primer comes in a standard mascara tube, with a spoolie-type brush. As with most lash primers, the color is white, so you can see where you apply it. You're supposed to coat lashes with the primer, then apply your favorite mascara over it immediately.

While this doesn't interfere with mascara application (it goes on smoothly over it), L'Oreal claims that this primer is supposed to instantly build dramatic volume and length to each lash. The issue is that doesn't happen in real-world use. Yes, this adds moderate volume and helps separate lashes, it just doesn't add length at all and mascara all by itself does just as good a job.

Overall, it's an unnecessary product, even though the price is tempting. You're better off with one of the top-performing mascaras on our list of Best Mascaras, which includes several from L'Oreal.

Pros:
  • Adds slightly more volume to lashes.
  • Helps separate lashes before applying mascara.
  • Fragrance free.
Cons:
  • Doesn't add dramatic volume.
  • Doesn't help mascara perform noticeably better.
  • Doesn't add length or curl to lashes.
Jar Packaging: No
Tested on animals: Yes

LOreal Paris presents Voluminous Lash Primer, the perfect pair to your favorite mascara to instantly boost every lash look. Lightweight eyelash primer instantly builds dramatic volume and length on each lash. Lash primer conditions over time for soft nourished lashes. Use mascara primer with your favorite LOreal Paris mascara to amplify every lash look.

Water, Polybutene, Paraffin, Potassium Cetyl Phosphate, Cera Alba/Beeswax, Copernica Cerifera Cera/Carnauba Wax, Steareth-2, Cetyl Alcohol, Alcohol Denat., Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Panthenol, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Caprylyl Glycol, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, 2-Oleamido-1, 3 Octadodecanol, Disodium EDTA, BHT, Rosa Canina Fruit Oil, Stearyl Alcohol, Myristyl Alcohol, Pentyerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Propylene Glycol, Propyl Gallate, Citric Acid.

L'Oreal Paris At-A-Glance

Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.

Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.

L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.

L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.

The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.

Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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