Voluminous Lash Paradise Mascara Waterproof
L'Oreal generally does a good job when it comes to producing quality mascaras, and its Voluminous Lash Paradise Mascara Waterproof is no exception. Though it's not the most exciting option available, or even the best one L'Oreal makes, it does perform well enough for you to consider.
Lash Paradise Mascara comes in a metallic pink tube and has a slightly-oversized spoolie brush. L'Oreal makes a point of saying that the brush's "200+ bristles catch every lash," but the reality is that the brush doesn't have any more of an impact or more bristles than most mascara wands.
The mascara itself is smooth and easy to apply; it glides across lashes with ease and doesn't clump, even after multiple coats. It provides good length, some curl, and a good amount of volume, though in no way does it have the "dramatic volumizing effect" L'Oreal claims.
When it comes to wear time this performs well with no flaking or smudging, even in humid conditions. It is also waterproof as claimed, only coming off if you use a waterproof makeup remover.
While this falls a bit short on the volumizing claims, it is good for length and curl and has a price that increases its appeal.
- Formula applies easily and doesn't clump.
- Provides good length, curl, and some volume.
- Doesn't flake or smudge.
- Waterproof as claimed.
- Volume isn't quite as impressive as claimed.
L'Oreal Paris At-A-Glance
Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.
Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.
L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.
L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.
The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.
Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.