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L'Oreal Paris

Voluminous Lash Paradise Mascara Primer/Base

0.27 fl. oz. for $ 9.99
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Brand Overview

L’Oreal’s Voluminous Lash Paradise Mascara Primer/Base is a primer that adds instant thickness to lashes, amplifying the performance of any mascara applied on top. Despite these selling points, this mascara primer has some issues and ultimately doesn’t replace what multiple coats of one great mascara can do.

Housed inside a soft metallic pink tube is a light pink-tinted, wax-based primer with a fluffy white brush that, according to L’Oreal, contains over 200 bristles. We didn’t count them all, but for certain the brush is packed with soft bristles and they work to evenly coat lashes, creating a thick base for mascara to cling to.

L’Oreal’s directions state to let this primer/base dry before applying mascara, but we found this is bad advice, as doing so causes mascara applied afterward to drag over lashes, resulting in a slightly messy-looking application.

In contrast to the directions, if you apply mascara with lashes still wet from primer the results look much better, particularly for thickness and separation.

Ultimately, what you can achieve by taking the time to do this extra makeup step isn’t so great that you can’t get the same results from successive coats of a single mascara. We’re also disappointed by the inclusion of fragrance, as this risks irritating the eyes. If you’re keen on experimenting with other lash primers, you can find our favorites here.

By the way, although L’Oreal mentions rose oil in their claims, this product contains the non-fragrant rose hip oil, listed as Rosa canina.

Pros:
  • Creates a good base of thickened lashes for mascara to adhere to.
  • Fluffy, bristle-packed brush applies primer evenly.
Cons:
  • Contains fragrance, which poses a risk of irritating the eyes.
  • Waiting for this to dry before applying mascara doesn’t produce great results.
  • Doesn’t replace what multiple coats of a great volumizing mascara can do.
Jar Packaging: No
Tested on animals: Yes

L'Oréal presents Voluminous Lash Paradise Primer, a pink-tinted mascara primer that thickens lashes with voluptuous volume and helps to enhance mascara wear. Conditioning pink primer formula, infused with rose oil, helps adhere mascara to lashes for enhanced mascara wear. Soft wavy mascara brush, with over 200 bristles, holds maximum formula to coat and prepare lashes for mascara.

Aqua/Water/Eau, Polybutene, Paraffin, Potassium Cetyl Phosphate, Cera Alba/Beeswax/Cire Dabeille, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Steareth-2, Cetyl Alcohol, Alcohol Denat., Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Panthenol, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Caprylyl Glycol, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, 2-Oleamido-1,3-Octadecanediol, Disodium EDTA, BHT, Parfum/Fragrance, Rosa Canina Fruit Oil, Stearyl Alcohol, Myristyl Alcohol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Propylene Glycol, Propyl Gallate, Citric Acid [+/- May Contain/Peut Contenir CI 75470/Carmine.

L'Oreal Paris At-A-Glance

Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.

Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.

L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.

L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.

The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.

Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

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