L'Oreal Paris

Voluminous Butterfly Mascara

for $ 8.99
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Brand Overview

This mascara is named for its "wing-shaped" triangular rubber brush that is supposed to apply mascara in such a way as to make the outer lashes look longer. L'Oreal knows that's not how this mascara works though, because despite the fact that their ad shows a model with extremely winged lashes, there's a small disclaimer at the bottom of the ad, which reads: "Simulation of actual product results. Lashes styled with Voluminous Butterfly Mascara and lash inserts to fill in gaps." L'Oreal certainly isn't the only brand that uses models with false lashes to advertise their mascara—in fact, it's fairly standard practice.

No matter how good a mascara is, or how well the brush works, it's not a magic wand. If you want your outer lashes to appear more dramatic than the inner lashes, you can apply falsies or you can add a few extra coats of mascara to your outer lashes. This mascara doesn't provide any extra benefit in that regard.

What this mascara does do well is distribute itself evenly on hard-to-reach lashes. It also provides noticeable length as well as some curl, and the extra bristles easily sweep through any clumps that might develop from layering.

  • Applies evenly.
  • Doesn't clump.
  • Adds noticeable length and some curl.
  • Doesn't work as claimed (you won't see a dramatic butterfly-like wingspan of lashes).
Jar Packaging: No
Tested on animals: Yes

L'Oreal Paris At-A-Glance

Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.

Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.

L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.

L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.

The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.

Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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